Daily Management Review

Deloitte: Smart speakers will show record sales in 2019


12/12/2018


In 2019, the global segment of smart speakers will show a record sales growth in the history of any devices connected to the Internet, according to Deloitte.



The segment of smart speakers in 2019 will show the fastest revenue growth in the entire history of devices with Internet access, according to a forecast for development of the high-tech, telecommunications, entertainment and media sectors for 2019 of Deloitte. Results of 2018 show that around 98 million smart speakers will be sold in the world, revenues will reach $ 4.3 billion, and in 2019 the figures will grow to 164 million units and $ 7 billion, respectively, Deloitte experts believe. The growth of recent years has been provided mainly by English-speaking countries, and in the future it will be achieved through localization of voice assistants, it follows from the forecast.

Now urban dwellers in China lead in penetration of smart speakers - 22% of those polled by Deloitte have such a device. 20% of US residents and 12% of UK residents also have smart speakers. In terms of frequency of use, smart speakers rank seventh among gadgets, bypassing e-books. Most often, users ask to turn on the music (60% of the total number of requests), report the weather forecast (52%), set the alarm and search for information (39%).

According to results of the second quarter of 2018, Google was the leader in sales of devices on the market of smart speakers in the world with a share of 32.3%, follows from a report of Canalys. Amazon (24.5%), Alibaba (17.7%) and Xiaomi (12.2%) are next. The rest of the companies, including Apple, took 13.2%.






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