Assets

Among your company’s assets, don’t forget its history

​When a company starts accumulating decades of existence, it earns its DNA, its brand image, either within the public’s general knowledge or within specific markets. When customers and prospects see a company’s name regularly, it becomes part of the psychological landscape, thus upping the chances your company will be considered, next time an opportunity comes around. But is that all it amounts to?

How Duff & Phelps became a leader in valuation services

Through the acquisition of American Appraisal Associates, in early 2015, Duff & Phelps killed two birds with one stone. On the one hand, the almost-centenary advisory firm became the largest provider of valuation services in the world. On the other hand, Duff & Phelps is now well positioned to take advantage of the reform of the European audit market, encroaching at the same time on the Big Four’s territory.