CEO

Wonderbox: on the European giftbox market, innovation is key to leadership

If there is any market where trial and error are rewarded, it’s in the relatively new European giftbox market. Since the market’s inception, mistakes have been made, formulae have been concocted, and success has been met. At its heart : marketing innovation. And that’s no easy task, if one is simply bundling pre-existing offers together. French leader Wonderbox has reached the top by understanding the subtle nature of the market.