Daily Management Review

Through XFi Launch, Comcast Moves Closer To Home Connectivity


05/09/2017


Comcast releases a new Wi-Fi related service that will enable the users to be connected to their home through phones, televisions or websites.



On Monday, the 8th of May 2017, Comcast released a new service that bases itself on cloud, whereby allowing the users to have control over their monitor while being on Wi-Fi. Likewise, the “largest cable provider” of the United States continues to take up “ways” that would strengthen “consumer loyalty in its broadband business”.
 
The above mentioned cloud based service of Comcast has been named “XFi” while ten million internet customers of “Comcast's Xfinity” can avail the same free with “compatible WiFi devices”. XFi will enable the users to “set up their home Wi-Fi” besides taking control of their “children's devices at bedtime” and troubleshooting problems either through their mobiles, television set or website. The company is on a mission to create an improved “home Wi-Fi experience” while the customers continue to connect to “a growing number of devices”.
 
Moreover, Comcast claims that by the year of 2020, there will be fifty “connected devices” on an average in Americans homes. According to Reuters, Comcast’s efforts coincide with “a time when broadband subscribers are outnumbering video customers as more consumers drop their cable packages or never subscribe in the first place”.
 
In the words of Comcast’s C.E.O, Brian Roberts:
"we have more broadband customers than we do video, and the rate of that growth is pretty exciting in broadband."
 
In the current year’s first quarter, Comcast saw an increment of “10.1 percent” in its “broadband business”. The aim of launching XFi is to bring down “churn, or customer defections”. The Chief Product Officer of Comcast, Chris Satchell, informed that fifty of internet related customer complaints deal with Wi-Fi issues, whereby added:
“We want the connectivity in the home to be as good as connectivity to the home”.
 
 
 
 
References:
http://www.reuters.com







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