innovation

Wonderbox: on the European giftbox market, innovation is key to leadership

If there is any market where trial and error are rewarded, it’s in the relatively new European giftbox market. Since the market’s inception, mistakes have been made, formulae have been concocted, and success has been met. At its heart : marketing innovation. And that’s no easy task, if one is simply bundling pre-existing offers together. French leader Wonderbox has reached the top by understanding the subtle nature of the market.

Hitachi – where innovation meets loyalty.

Hitachi Data Systems (HDS), a subsidiary of the famed Hitachi company is hardly assumed for what it truly is, an enlightening and innovative venture. An all expenses paid trip to HDS’s conference served as the best way to get a fair idea of what the Japanese giant was truly about by getting past the shroud of mystery that usually surrounds the Japanese conglomerates.