Daily Management Review

15 most expensive motor brands in the world


To calculate the brand value, the agency analyzes financial forecast of companies, as well as indicators such as "brand role", "brand power". As a result, analysts receive a value that can be compared with the value of other brands.

Below are the top 15 most expensive car brands. In general, their cost exceeds $ 260 billion according to Interbrand.

15. Tesla

The brand’s value: $ 4.01 billion

Change from last year: -

Bestselling model: Model S

Named after the world famous electrician and physics Nikola Tesla, the company was founded in July 2003 by Martin Eberhard and Marc Tarpenning. On November 12, 2012, the Model S car received the "Car of the Year" award from the American magazine Motor Trend.

14. Ferrari

The brand’s value: $ 4.79 billion

Change from last year: new to the list

Bestselling model: Ferrari 360

Ferrari S.p.A. isan Italian company that produces sports cars and is based in Maranello. Founded in 1928 by Enzo Ferrari as Scuderia Ferrari, the company sponsored racers and produced racing cars until 1947. Since 1947, it started production of "street" sports cars under the brand name Ferrari S.p.A. Throughout its history, the company has participated in various races, especially in the "Formula 1", where it has the greatest success. Ferrari’s emblem is prancing horse on a yellow background. The traditional color of cars is red, but other colors are also available.

13. Mini

The brand’s value: $ 5.11 billion

Change from last year: + 3%

Bestselling model: 4-door

Mini is a small car brand, developed in the UK by British Motor Corporation in 1958 and produced by various automobile associations and holdings until 2000. In 1994, the BMW concern was part of the Rover Group. Since 2000, MINI is a subsidiary of this company, a separate legal entity located in the UK and producing updated versions of cars.

12. Harley Davidson

The brand’s value: $ 5.67 billion

Change from last year: + 3%

Bestselling model: Street Glide

A feature of Harley's marketing policy is creation of a community of people who are loyal to this brand. In addition to motorcycles, the company produces a variety of consumer goods with the Harley-Davidson logo. Branded clothes, shoes, furniture, dishes produced allows creating a kind of "Harley" lifestyle, which makes the motorcycle truly cult. Also, every owner of any of the Harley motorcycles has an opportunity to join the brand’s community of motorcycle owners.

11. Land Rover

The brand’s value: $ 6.10 billion

Change from last year: + 7%

Bestselling model: Defender

Land Rover is British automotive company, specializing in the production of off-road vehicles of premium class. Since 2008, it belongs to the Indian company Tata Motors and is part of the Jaguar Land Rover group.

10. Porsche

The brand’s value: $ 10.13 billion

Change from last year: + 6%

Bestselling model: 911

Porsche AG is a German car manufacturer founded by famous designer Ferdinand Porsche in 1931. The headquarters and main plant are located in Stuttgart, Germany. The main shareholder of the company is the Porsche family.

9. Volkswagen

The brand’s value: $ 11.52 billion

Change from last year: + 1%

Bestselling model: Beetle

Volkswagen is a German automotive brand, one of many belonging to the Volkswagen AG concern. The headquarters are in Wolfsburg. There is also the Volkswagen Auto Museum.

8. Nissan

The brand’s value: $ 11.53 billion

Change from last year: + 4%

Bestselling model: Sentra

Nissan Motor Co is a Japanese automaker, one of the largest in the world. The company was founded in 1933. Nissan owns a number of automobile manufacturing enterprises in Japan, the United Kingdom, the USA, Mexico, South Africa, etc.

7. Audi

The brand’s value: $ 12.02 billion

Change from last year: + 2%

Bestselling model: A4

Audi AG is German automotive company in the Volkswagen Group, which specializes in the production of cars under the brand Audi. Everyone knows that the main competitors of Audi in the automotive market are Mercedes-Benz and BMW.

6. Hyundai

The brand’s value: $ 13.19 billion

Change from last year: + 5%

Bestselling model: Elantra

Hyundai Motor Company is a South Korean automotive company. The largest automaker in the country and the fourth in the world. The headquarters is located in Seoul. The company's cars are sold in 5 thousand car dealers all over the world.

5. Ford

The brand’s value: $ 13.64 billion

Change from last year: + 5%

Bestselling model: trucks series F

Ford is an American automotive company, a manufacturer of cars under the brand Ford. The world's fourth largest car manufacturer in terms of output for the entire period of its existence, it is currently the third in the US market after GM and Toyota and the second in Europe after Volkswagen.

4. Honda

The brand’s value: $ 22.70 billion

Change from last year: + 3%

Bestselling model: Civic

Honda Motor Co is an international industrial company, a leading Japanese motorcycle manufacturer, also among the world's top ten car manufacturers. The main production facilities are located in Japan, the USA, India and Brazil, the main markets are the USA and South-East Asia. 

3. BMW

The brand’s value: $ 41.62 billion

Change from last year: -

Bestselling model: Series 3

BMW AG is German manufacturer of cars, motorcycles, engines, as well as bicycles. The main production facilities of the company are located in Germany. The cars are also assembled at enterprises in Thailand, Malaysia, India, Egypt, South Africa, Vietnam and the USA.

2. Mercedes-Benz

The brand’s value: $ 47.83 billion

Change from last year: + 10%

Bestselling model: C-class

Mercedes-Benz is a trademark and car manufacturer of the premium class cars, trucks, buses and other vehicles of the German concern Daimler AG. It is one of the most recognizable automotive brands in the world. The company is headquartered in Stuttgart, Baden-Württemberg, Germany.

1. Toyota

The brand’s value: $ 50.29 billion

Change from last year: -6%

Bestselling model: Corolla

Toyota Motor Corporation is the main member of the Toyota Group. The company started its activity with the production of automatic weaving looms.