Daily Management Review

AB InBev ties up with SABMiller


The Japanese company Asahi agreed with Anheuser-Busch InBev (AB InBev) to acquire European beer brands Peroni, Grolsch and Meantime. The deal amounted to 2.55 billion euros ($ 2.9 billion).

Pp391 via wikimedia
Pp391 via wikimedia
The agency notes that the acquisition of the European assets will allow Asahi to enter a new market and to reduce dependence on sales in Japan. In turn, AB InBev is interested in selling brands and the shrinking its market share in the EU in connection with the planned merger with the concern SABMiller. This is necessary to obtain permission of the antimonopoly authorities.

Unofficial information about Belgian AB InBev’s planned takeover of the UK group SABMiller appeared in September 2015. Financial Times noted that if the deal goes through, it will be the largest in the history of the brewing industry, as it would create a company with a capitalization of about 245 billion dollars. In October, information about the merger's largest brewing companies in the world have been confirmed officially. SABMiller shares will be bought at 67.6 dollars per share, so the entire company was valued at 106 billion dollars. AB InBev and MillerCoors together control about 70 percent of the market.

The company AB InBev was formed in 2008 through the merger of the Belgian InBev and US Anheuser-Busch.

SABMiller is the world's second largest brewer after AB InBev.

Earlier it was reported that Anheuser-Busch InBev plans to create a fund of $ 1 billion rand ($ 69 million) to support the South African beer industry and create jobs in the country to help promote the transaction to $ 105 billion by the absorption of SABMiller Plc.

The deal, concluded between the creator of Budweiser beer and the South African government, includes a commitment to create jobs in the country for five years after the transaction will be closed and not carrying out any cuts within this time.

It also includes financial assistance for new farms for the production of hops and barley for the combined company.

"This transaction is the largest and is still considered by competition authorities", - said the Minister of Economic Development of South Africa Ebrahim Patel. 

source: bloomberg.com

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