Following consumer group complaints, Amazon has made it easier for users to cancel their subscriptions to its quick shipping club Prime with only two clicks, according to the European Commission earlier this week.
In April of last year, the European Consumer Organization (BEUC), the Norwegian Consumer Council, and the Transatlantic Consumer Dialogue lodged complaints with the EU executive.
They claimed that unsubscribing from Amazon Prime required consumers to navigate difficult navigation menus, slanted phrasing, and unclear options.
According to the Commission, the corporation would now allow consumers to unsubscribe from Amazon Prime with two clicks via a prominent and unambiguous 'cancel button.'
With immediate effect, the modifications will apply to all EU websites as well as desktop, mobile, and tablet devices.
"Consumers must be able to exercise their rights without any pressure from platforms. One thing is clear: manipulative design or 'dark patterns' must be banned," Justice Commissioner Didier Reynders said in a statement.
"By design we make it clear and simple for customers to both sign up for or cancel their Prime membership. We continually listen to feedback and look for ways to improve the customer experience, as we are doing here following constructive dialogue with the European Commission," Amazon said.
(Source:www.reutetrs.com)
In April of last year, the European Consumer Organization (BEUC), the Norwegian Consumer Council, and the Transatlantic Consumer Dialogue lodged complaints with the EU executive.
They claimed that unsubscribing from Amazon Prime required consumers to navigate difficult navigation menus, slanted phrasing, and unclear options.
According to the Commission, the corporation would now allow consumers to unsubscribe from Amazon Prime with two clicks via a prominent and unambiguous 'cancel button.'
With immediate effect, the modifications will apply to all EU websites as well as desktop, mobile, and tablet devices.
"Consumers must be able to exercise their rights without any pressure from platforms. One thing is clear: manipulative design or 'dark patterns' must be banned," Justice Commissioner Didier Reynders said in a statement.
"By design we make it clear and simple for customers to both sign up for or cancel their Prime membership. We continually listen to feedback and look for ways to improve the customer experience, as we are doing here following constructive dialogue with the European Commission," Amazon said.
(Source:www.reutetrs.com)
