Daily Management Review

Amazon continues to be the most expensive brand in the world


One of the world's largest online retailers, Amazon, has retained its title as the most expensive brand, up 64% year-on-year to $683.8 billion, according to a Kantar BrandZ study.

Overall, the top three remained unchanged. Second place went to Apple, as it did a year earlier, with Google in third place. Apple's value rose 1.7 times year-on-year to $612 billion, while Google's value rose 41.5% to -$458 billion.

Next in the fourth place is Microsoft, fifth is China's Tencent, sixth is Facebook, seventh is Alibaba, eighth is Visa, ninth is McDonald's and closing the top ten is MasterCard.

Tesla saw the biggest increase in brand value over the year, up 275%, followed by TikTok, up 158%.

Tesla was also one of the companies that made the list of the 100 most expensive brands in 2021 for the first time. Apart from Tesla, there are 12 other companies, including Nvidia, Qualcomm, Zoom and Spotify.

Overall, the value of all one hundred brands rose by 42% year-on-year to $7.1 trillion. The organisation also noted that this growth rate is 4.5 times the average over the past 15 years.

source: kantar.com