Daily Management Review

Apple to present Netflix competitor at the end of March


03/12/2019


Apple has announced the traditional spring presentation, which will be held at 10:00 local time on March 25 at the Steve Jobs Theater in Cupertino (California).



R10Ewal
R10Ewal
In the invitation, the company did not disclose the main essence of the event. However, according to sources from Reuters, the presentation is expected to show a new television and video service. Sources clarified that Apple intends to launch a video service, which is likely to include a TV subscription. In addition, Apple, most likely, will demonstrate the updated news service. In particular, the company is supposed to offer one subscription to a whole range of media, including newspapers and magazines.

Nowadays, when sales of Apple smartphones are steadily declining, the technology giant is making a big bet on online subscription services, and the upcoming platform should be the company's main asset in this area. According to journalists, the company has invested about $ 1 billion in the development of its own streaming service. 

Sources report that the company is developing more than 20 series and television programs, and in the future, perhaps, there will be full-length films. This division is managed by two former heads of Sony Pictures Television.

To attract the widest possible audience to the company's video service, Apple is focused on creating a TV show with a PG rating. This abbreviation refers to films intended for viewing by children from the age of 13 years. Apple believes that this age is optimal for involvement in the Apple branded ecosystem, suggesting a sufficient number of rights to the unhindered use of most of the company's products.

The firm is expected to start a service of streaming video using the Apple TV app for devices under the company's brand. Now the Apple application for Apple TV allows searching for shows, for example from ABC or HBO, inside the service, but redirects users to third-party applications to pay for a subscription and watch them. According to sources, in order to compete with Amazon Prime Video and others, the company decided to launch its video service.

Morgan Stanley analysts expect Apple to sell some services, including a fee for accessing the future video portal, Apple Music and the news application Texture. Such a product will be annually adding 2 percentage points to the growth of the corporation's service revenue until 2025, experts say. In addition, the company can expand its advertising and payment business.

source: reuters.com, bloomber.com






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