Daily Management Review

Armed with Cutting-edge Technology, Hyundai MOBIS Goes to CES


12/27/2015




Armed with Cutting-edge Technology, Hyundai MOBIS Goes to CES
A large number of innovative future car technologies and state-of-the-art convenience devices are being planned to be introduced by Hyundai Mobis under the exhibition concept of ‘Lifetime partner in automobiles and beyond.’
 
The company is utilizing two complete floors in the exhibition were the first floor would be used to display innovative technologies of the future, while the second floor will display the technologies it has currently developed.
 
The next-generation autonomous driving technology, the intelligent cockpit and the future vehicular communication technology will be on display as a part of the future technologies that the company plans to develop. The visitors would be able to see and experience rather vague future automotive technologies more easily.
 
The company hopes that its global status as a total automotive parts maker leading future technology development would be solidified at the CES 2016 exhibition.
 
 “Electronic parts that combine automobiles and IT technologies are the core technologies that enable the company to ensure sustainability in the future. We will carve out the brand image leading innovative technologies by presenting the state-of-the-art technologies of MOBIS and the direction of developing future car technologies at CES 2016,” said Jeong Seung-gyun (VP), head of the R&D Division of Hyundai MOBIS.
 
Hyundai MOBIS put state-of-the-art future car technologies in 3 different experiential exhibit areas; ‘DAS Car’, ‘i-Cockpit Car’, and ‘Connected Zone’ where spectators can easily understand automotive technologies.
 
The visitors to the exhibition would be able to view the seven different DAS (Driving Assistance System) technologies that the company plans to develop - AEB, SCC, LKAS, Active BSD, CTA and Remote SPAS and would be able to directly experience how they work.
 
The partial cockpit of an autonomous driving car, conceptualized by Hyundai MOBIS would be exhibited at the ‘i-Cockpit Car’. Spectators can experience how the future autonomous driving car will function inside as it can simulate partial autonomous driving condition.
 
The automobile exchanges information while constantly communicating with the road infrastructure or other cars is made into animation would be shown at the ‘Connected Zone’.
  
Hyundai MOBIS will introduce 14 items which it currently has or whose advanced development is completed in addition to these state-of-the-art future car technologies. Such technologies would include 8 Body Control & DAS products such as 2M-pixel automotive camera and AVM, 4 multimedia products such as ICS and D-Audio and 2 advanced lamp products.
 
CES is the world’s largest Consumer Electronics Show hosted by the Consumer Electronics Association of the US every January.
 
Companies in various industries are attending CES as the boundaries between the IT industry and other industries are collapsing in recent years.
 
An increasing number of auto makers and parts makers are flocking to CES year after year as automobiles are digitalized very quickly.
 
Companies which are part of autonomous driving cars presuppose and the development of state-of-the-art electronic devices combined with IT technologies, interest in CES, which makes it possible to experience the trends in IT technology development, is increasing their presence at the show.
 
 (Source:www.businesswire.com) 






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