Daily Management Review

BMW announces first win over Mercedes in car sales since 2015


BMW has surpassed Mercedes in annual sales of premium cars for the first time since 2015, the Munich-based carmaker's head of sales Pieter Nota told on LinkedIn.

BMW has not yet provided detailed sales figures for the year, they will be released on 12 January, the company spokesman clarified. But for most of the year, BMW's car sales exceeded those of Mercedes. 

The Munich-based carmaker sold 1.8 million premium segment vehicles for the third quarter, while its Stuttgart rival sold 1.5 million (the statistics do not include sales of BMW's Mini; Smart and Mercedes' cargo minivans). 

It was previously reported that 1.7 million BMW-branded vehicles were sold in the first nine months of 2021, more than 112,000 more than Mercedes-Benz from Daimler.

Bloomberg notes that BMW suffered less than its competitors from a global shortage of semiconductors, which resulted in production lines at other automakers being disrupted.

Meanwhile, forecasts by some companies that the peak of the chip crisis will end after a tough third quarter have not materialized. The day before, the Mercedes press office said that component shortages will continue to plague the industry through the first half of 2022.

source: bloomberg.com