The Black Friday sales are set to surpass the record-breaking sales over the last two years, new research suggests.
Barclaycard that processes around PS1 for every PS3 that is purchased using credit cards, announced that by 17:00 GMT at 17:00 GMT, there had been 23 more transactions than the time in 2020.
The firm also stated that there was an 2.4 percent increase in the amount of payments when compared to the same period the day before Black Friday 2019.
Analysts from PwC forecast PS8.7bn will be used on Friday, which is twice the amount that was spent last year during lockdown.
It's also more than the PS7.8bn invested prior to the pandemic of 2019.
The increase is despite warnings that consumers should expect lower discounts, as well as some shortages.
Black Friday, which began in the US stores cut prices to attract customers prior to the Christmas period.
It's officially the 26th of November, but retailers' marketing campaigns run throughout the entire month and began earlier than any time in the past with some beginning in October.
Rob Cameron, chief executive of Barclaycard Payments, said Black Friday had gotten off to an "strong start" despite the nation's economic difficulties.
"As we reach the end of the Black Friday, it is great to see that the trend we have been seeing throughout the day has continued, and retailers will be happy that today's trading figures have surpassed those secured in 2019.
"They will be hoping for this spending pattern to continue, not only in the last few hours of trading, and into Cyber Monday, but also in the run up to the festive season."
Metapack is a company that connects big retailers to parcel delivery services, announced that information showed that the largest shipping days will be on Tuesday and Monday exactly as they did last year.
PwC predicts that around 60% of the adults living within the UK will purchase something at a cost of PS280 per day.
People aren't only going out to shop. On Friday, protesters gathered at Amazon locations across Europe, the UK, US and Europe including unions as well as environmental groups saying that Black Friday "epitomises an obsession with over-consumption".
As of now, Extinction Rebellion has targeted Amazon depots across the UK by blocking their entrances as well as access routes.
Linda Ellett, head of consumer markets at analysts KPMG She said that deals are likely to be more difficult this year, as retailers grappled with supply issues in the world caused by the pandemic and the shortage of HGV drivers as well as warehouse workers.
Black Friday marks the very first major test for supply chains during the highly important "golden quarter" for retailers.
The shoppers have been shopping early, fearing they might not receive the gifts they've always wanted when they wait until the very last minute of this year.
Black Friday started as a one-day affair, but it has become an nearly a month-long blizzard of deals.
However, expect less deals overall this time around , despite the issues with supply and shortages of labour. A lot of retailers are unable to reduce prices when costs are rising.
Retailers are also looking to reduce demand and attempt to ease the pressure on distribution centers in which goods are picked up and packed before being shipped during the huge Black Friday weekend.
Many companies have been cutting off next day delivery options to help deal with.
Certain businesses, particularly smaller independents, may avoid this kind of event completely.
It's possible that it's diminished a little of its glamour However, Black Friday is still a huge shopping day. It's likely to be one of the best-organized retail stores with the largest influence over suppliers who can handle the most.
There are some concerns that retailers won't be able to satisfy orders on time and will have to wait for a long time in order for the orders processed before they are then delivered.
However, analysts believe that the majority of brands have spent months prepping for the sale and have enough stock available - though buyers may not get their first choice of item.
(Adapted from FlipBoard.com)
Barclaycard that processes around PS1 for every PS3 that is purchased using credit cards, announced that by 17:00 GMT at 17:00 GMT, there had been 23 more transactions than the time in 2020.
The firm also stated that there was an 2.4 percent increase in the amount of payments when compared to the same period the day before Black Friday 2019.
Analysts from PwC forecast PS8.7bn will be used on Friday, which is twice the amount that was spent last year during lockdown.
It's also more than the PS7.8bn invested prior to the pandemic of 2019.
The increase is despite warnings that consumers should expect lower discounts, as well as some shortages.
Black Friday, which began in the US stores cut prices to attract customers prior to the Christmas period.
It's officially the 26th of November, but retailers' marketing campaigns run throughout the entire month and began earlier than any time in the past with some beginning in October.
Rob Cameron, chief executive of Barclaycard Payments, said Black Friday had gotten off to an "strong start" despite the nation's economic difficulties.
"As we reach the end of the Black Friday, it is great to see that the trend we have been seeing throughout the day has continued, and retailers will be happy that today's trading figures have surpassed those secured in 2019.
"They will be hoping for this spending pattern to continue, not only in the last few hours of trading, and into Cyber Monday, but also in the run up to the festive season."
Metapack is a company that connects big retailers to parcel delivery services, announced that information showed that the largest shipping days will be on Tuesday and Monday exactly as they did last year.
PwC predicts that around 60% of the adults living within the UK will purchase something at a cost of PS280 per day.
People aren't only going out to shop. On Friday, protesters gathered at Amazon locations across Europe, the UK, US and Europe including unions as well as environmental groups saying that Black Friday "epitomises an obsession with over-consumption".
As of now, Extinction Rebellion has targeted Amazon depots across the UK by blocking their entrances as well as access routes.
Linda Ellett, head of consumer markets at analysts KPMG She said that deals are likely to be more difficult this year, as retailers grappled with supply issues in the world caused by the pandemic and the shortage of HGV drivers as well as warehouse workers.
Black Friday marks the very first major test for supply chains during the highly important "golden quarter" for retailers.
The shoppers have been shopping early, fearing they might not receive the gifts they've always wanted when they wait until the very last minute of this year.
Black Friday started as a one-day affair, but it has become an nearly a month-long blizzard of deals.
However, expect less deals overall this time around , despite the issues with supply and shortages of labour. A lot of retailers are unable to reduce prices when costs are rising.
Retailers are also looking to reduce demand and attempt to ease the pressure on distribution centers in which goods are picked up and packed before being shipped during the huge Black Friday weekend.
Many companies have been cutting off next day delivery options to help deal with.
Certain businesses, particularly smaller independents, may avoid this kind of event completely.
It's possible that it's diminished a little of its glamour However, Black Friday is still a huge shopping day. It's likely to be one of the best-organized retail stores with the largest influence over suppliers who can handle the most.
There are some concerns that retailers won't be able to satisfy orders on time and will have to wait for a long time in order for the orders processed before they are then delivered.
However, analysts believe that the majority of brands have spent months prepping for the sale and have enough stock available - though buyers may not get their first choice of item.
(Adapted from FlipBoard.com)
