Daily Management Review

Chinese Rising Stars Coming Up Fast; Apple Smartphone Shipments Chase Samsung:Reports


10/28/2016




Chinese Rising Stars Coming Up Fast; Apple Smartphone Shipments Chase Samsung:Reports
Apple is closing the gap on its rival Samsung, shows data from research firms International Data Corporation (IDC) and Strategy Analytics.
 
When comparing third quarter data in 2015 and 2016, the difference in market share between the two firms narrowed by 2.4 percentage points, according to IDC's research, released on Wednesday. This figure was placed at 2.1 percentage points by Strategy Analytics which released its report today.
 
However, despite its trouble with the exploding Galaxy Note 7, Samsung continues to dominate the smartphone market. Beating Apple's which was valued at just over 12 percent on average, the South Korean electronics maker's market share at roughly 20 percent in the third quarter of this year was calculated by both analysis firms.
 
Samsung’s reported an operating profit tumbled more than 30 percent, its third-quarter earnings, released Thursday despite this news. This was blamed on its Note 7 scandal.
 
"The longer-term impact on the Samsung brand remains to be seen. If the first recall was a stumble for Samsung, the second recall of replacement devices face-planted the Note series," Melissa Chau, associate research director of mobile devices at IDC, said in a press release.
 
Data for premium smartphone maker Apple was equally mixed. iPhone shipments were down to 45.5 million from 48 million year on year, Strategy Analytics' third quarter research showed.
 
"Apple has been given a slight boost by Samsung's Note 7 missteps, but it continues to face iPhone fatigue among many consumers in major regions such as China and Europe," said Neil Mawston, executive director at Strategy Analytics, in a press release.
 
Despite the fact that Apple marked the third straight quarter in which Apple posted a year-over-year revenue decline, its third quarter earnings were released Tuesday, mostly beating analysts' estimates due to a positive response to the iPhone 7.
 
Saying that total figure globally grew 6 percent year on year to 375 million units in the third quarter of 2016, Strategy Analytics recorded positive figures for the smartphone shipments overall. Her firm's data demonstrated "the smartphone industry's fastest growth rate for a year," Linda Sui, director at Strategy Analytics, said.
 
Calculating shipments to be up 1 percent, IDC's data was still positive but less glowing.
 
Drawing in customers with their high spec, low cost smartphones, Chinese firms OPPO and Vivo witnessed triple-digit growth in the third quarter of this year.
 
Noting a whopping 121.6 percent up on last year's equivalent figure, OPPO's market share grew to 7 percent in the third quarter of 2016, according to IDC's data. With IDC revealing a rise from a 2.9 percent market share in the third quarter of 2015 to 5.8 percent in 2016, more than doubling, Vivo's data told a similar story.

Her firm's data showed that "Vivo surged to fifth place (in the market) for the first time ever … taking share from rivals such as Samsung, Apple and Huawei," commented Sui of Strategy Analytics echoed IDC's findings.
 
Whilst the country's "national propaganda encourages patriotism" in consumers' smartphone choices, Apple's earnings in the Chinese market. He said that the Silicon Valley-based giant was facing "local competition" in China, said Cyrus Mewawalla, founder and CEO of CM Research.
 
(Source:www.cnbc.com) 






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