Daily Management Review

Europe’s Digital Reset Prioritises Telecom Revival While Softening the Blow for Global Tech Giants


01/09/2026




Europe’s latest attempt to overhaul its digital regulatory framework is revealing a strategic recalibration rather than a continuation of confrontation with global technology companies. Despite sustained pressure from telecom operators to impose stricter obligations on major online platforms, the European Union’s forthcoming Digital Networks Act is set to largely spare Big Tech from binding new rules. Instead, the initiative reflects a deliberate choice by policymakers to focus on reviving telecom investment, harmonising infrastructure policy, and stabilising Europe’s fragmented digital backbone, even if that means easing regulatory pressure on some of the world’s most powerful technology firms.
 
The decision underscores a broader shift in Brussels: from aggressive rule-making aimed at curbing the market power of large digital platforms, toward a more pragmatic agenda centred on competitiveness, capital formation, and geopolitical resilience.
 
A strategic pivot after years of regulatory assertiveness
 
Over the past decade, the EU has positioned itself as the world’s most assertive regulator of digital markets. Legislation targeting competition, content moderation, data protection and platform power has reshaped how large technology companies operate in Europe. That posture, however, has come with costs. European telecom operators argue that while platforms benefited from lighter infrastructure obligations, they were left to shoulder heavy regulatory burdens and capital-intensive network investments.
 
The Digital Networks Act marks a partial response to those concerns—but not in the way telecom firms initially hoped. Rather than extending strict, enforceable obligations to companies such as Alphabet, Meta Platforms, Amazon, Microsoft, and Netflix, the European Commission has opted for a voluntary cooperation model. This reflects a calculation that imposing additional hard rules on Big Tech could undermine investment certainty and provoke renewed transatlantic friction at a time when Europe is already struggling to compete with the United States and China in digital infrastructure.
 
Why telecom investment has become the EU’s priority
 
At the heart of the policy rethink lies a structural problem: Europe’s telecom sector is underinvested, fragmented, and lagging behind global peers. Despite having some of the world’s most advanced digital regulations, the EU trails in fibre deployment, 5G performance and large-scale private investment compared with the U.S. and parts of Asia.
 
Brussels now sees regulatory complexity and inconsistent national rules as part of the problem. The Digital Networks Act is designed to reduce those frictions by harmonising spectrum policy, simplifying infrastructure rollout, and providing clearer guidance to national regulators. Policymakers believe that restoring telecom profitability and investment capacity is a prerequisite for Europe’s digital ambitions, from artificial intelligence to cloud computing and advanced manufacturing.
 
In this context, targeting Big Tech with additional mandatory contributions or network-usage fees was viewed as politically attractive but economically risky. The Commission appears to have concluded that such measures could delay infrastructure upgrades, discourage voluntary partnerships, and trigger lengthy legal battles—outcomes that would run counter to its competitiveness goals.
 
Voluntary frameworks over binding obligations for platforms
 
Under the proposed approach, large technology companies will participate in a voluntary cooperation framework overseen by European telecom regulators grouped under BEREC. Rather than enforceable obligations, platforms will be encouraged to engage in best-practice discussions on network efficiency, traffic management and collaboration with operators.
 
This softer regime stands in stark contrast to the binding requirements imposed on telecom providers themselves, reinforcing the asymmetry that operators have long criticised. Yet for EU policymakers, the voluntary model offers flexibility. It allows Brussels to encourage dialogue without reopening contentious debates over digital taxes, network fees or platform-specific levies that previously divided member states.
 
The approach also reflects legal caution. Extending hard infrastructure obligations to non-telecom firms would require complex legal justifications and risk conflict with existing competition and trade frameworks. A voluntary regime, by contrast, limits litigation exposure while preserving political leverage through ongoing regulatory oversight.
 
Managing transatlantic tensions and industrial policy realities
 
Another factor shaping the EU’s restraint is geopolitics. Previous waves of EU digital regulation drew sharp criticism from Washington, which accused Brussels of disproportionately targeting U.S. companies. While the EU has consistently rejected that characterisation, the political reality is that escalating regulatory pressure on American tech giants could strain broader economic and security cooperation.
 
At a time when Europe is seeking closer alignment with the United States on supply chains, technology standards and security policy, policymakers appear reluctant to reignite disputes over digital regulation. By opting for a less punitive framework under the Digital Networks Act, the Commission signals an awareness that industrial policy goals must be balanced against diplomatic considerations.
 
This does not mean Big Tech is being let off entirely. Existing digital rules remain in force, and enforcement actions continue. But the new framework avoids layering additional obligations on top of an already complex compliance environment, reducing the risk of regulatory fatigue and capital flight.
 
Spectrum reform and the quiet power shift to Brussels
 
While Big Tech may be spared, the Digital Networks Act introduces more assertive EU-level involvement in spectrum management—a move with far-reaching implications. Spectrum auctions are a critical revenue source for national governments and a central pillar of telecom strategy. By setting common parameters on licence duration, auction design and pricing methodologies, the Commission aims to reduce fragmentation and create more predictable investment conditions.
 
This harmonisation effort has sparked unease among some national regulators, who see it as an encroachment on their authority. Yet from Brussels’ perspective, inconsistent spectrum policies have undermined Europe’s ability to deploy next-generation networks at scale. Aligning these rules is viewed as essential to unlocking cross-border investment and enabling pan-European telecom players.
 
The shift illustrates a broader theme of the Digital Networks Act: rather than disciplining platforms, it rebalances power within Europe’s own regulatory architecture, strengthening the Commission’s role in shaping digital infrastructure outcomes.
 
Fibre rollout, copper phase-outs and pragmatic flexibility
 
The Act also addresses one of Europe’s most persistent digital challenges: the slow replacement of legacy copper networks with fibre. Fibre is central to achieving the EU’s long-term digital goals, yet progress has been uneven, constrained by cost, geography and regulatory hurdles.
 
Under the new framework, the Commission will provide guidance to national regulators on fibre deployment while allowing flexibility on timelines. Member states may extend deadlines for retiring copper networks if they can demonstrate practical constraints. This pragmatic approach reflects an acknowledgment that rigid targets can backfire, especially in regions where commercial incentives for fibre investment remain weak.
 
By focusing on guidance rather than mandates, Brussels aims to accelerate deployment without provoking resistance from governments or operators facing difficult economic realities.
 
The choice to spare Big Tech from strict new rules is less a concession to platform power than a signal of strategic reprioritisation. Europe’s immediate concern is no longer just market fairness, but digital capacity. Without robust networks, the EU risks falling further behind in emerging technologies that depend on high-performance connectivity.
 
In that sense, the Digital Networks Act represents a shift from regulation as discipline toward regulation as enablement. By easing pressure on platforms while tightening coordination within the telecom sector, the Commission is betting that a stronger infrastructure base will ultimately give Europe more leverage over the digital economy as a whole.
 
The political trade-off is clear. Telecom operators may feel short-changed, and critics will argue that Big Tech continues to benefit from regulatory asymmetry. But for policymakers focused on long-term competitiveness, the calculus appears to favour stability, investment and gradual alignment over confrontation.
 
As negotiations with EU member states and the European Parliament unfold, the balance may still shift. Yet the direction of travel is already evident: Europe’s digital reset is less about punishing platform power and more about fixing the foundations on which its digital future depends.
 
(Source:www.reuters.com)