Daily Management Review

Eye on Extended Digital Ordering, Domino’s Includes Technology Expert Andy Ballard on its Board


Eye on Extended Digital Ordering, Domino’s Includes Technology Expert Andy Ballard on its Board
Domino’s Pizza has appointed Andy Ballard to its Board of Directors hoping to get a boost to the efforts of the company to push into new areas of digital consumer innovation. The decision was taken at a board meeting of the company on July 15.

"We are absolutely delighted to have Andy joining us as the newest member of the Board," said David A. Brandon, Domino's Chairman of the Board.

Andy Ballard has essentially served at high positions in a number of technology related companies. At 42 years, Ballard now is the CEO and co-founder of Quad Analytix, a technology and data start-up. He is also the founder and managing partner of Figtree Partners, an investment firm focused on digital media in addition to serving as the Vice Chairman of Zignal Labs, a digital media monitoring firm.

Balard is also expertise in finance and now serves as a Senior Advisor at the private equity firm Hellman & Friedman after having served tenure as a managing director in the same company.
He has been part of the board previously in several firms like Activant Solutions, Catalina Marketing, DoubleClick, Getty Images, Internet Brands and Vertafore. His experience in financial sector dates back to the time when he worked at Bain Capital in San Francisco and Boston and Bain & Company.

"His expertise in the realm of technology, media and finance will be a tremendous resource to us as we push into new areas of digital consumer innovation. He brings important skills to our accomplished board,” said Brandon.

While Domino’s is the is the market share leader in the delivery segment and has the second-largest share in the carry-out segment in the US pizza market that was worth about $32.9 billion in 2014.
Of late, the company has been stressing more on increasing presence and sale in the digital medium.

Last year, the company had progressively launched a program that enabled a customer to order a pizza through digital platform and even by voice control in voice controlled internet connected devices. The company even has made technology available to order a pizza form Samsung TV simply by turning it on. The company is seeking to add platforms from which one can order pizza like the web, phone, watch, TV and voice. The Domino’s calls it the ‘anywhere’ program.

This has been evident in the sale of the company. The annual figures of the company for 2014 showed that digital ordering is a critical component of its competitive business plan.

It is here that the role and importance of Andy Ballard’s inclusion in the board of the company lies. the company hopes to gain from Ballard’s extensive experience in the information and technology and financial segments in line with the multiple channel ordering program of the company.
"Domino's is a strong brand known for service, great food, and increasingly, for cutting-edge technology," Ballard said.

Ballard was aware of his role in the company and said that the innovations done by the company to allow more convenient ways to order pizza anywhere, anytime, on any device would be his prime focus through the providing of digital solutions for the purpose. 

(Source: www.streetinsider.com & www.qsrmagazine.com)

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