Daily Management Review

Ford And GM Set To Race For The Third Spot In The Global ' In Electric Vehicle Market


Ford And GM Set To Race For The Third Spot In The Global ' In Electric Vehicle Market
The century-old battle between General Motors and Ford Motor Company is heating up again, this time over who will sell more electric vehicles by 2025.
GM and Ford, on the other hand, are vying for third place at best, with Tesla firmly established as the worldwide EV leader and the Volkswagen Group waging a $100 billion-plus campaign.
The Motown showdown is like two football teams battling it out using very different playbooks as the largest Detroit carmakers struggle to escape Tesla's shadow.
GM stated on Wednesday that it will create a joint venture with POSCO of South Korea to construct a battery cathode materials factory in North America by 2024.
The agreement is part of the automaker's long-term strategy to methodically build a vertically integrated, proprietary EV machine that it would fully deploy only when prices and demand decline in the second half of the 2020s.
"Our goal is EV market leadership," said GM Executive Vice President Doug Parks.
Ford will discuss its unique electric vehicle plan on Friday. Using modified combustion cars, it hopes to immediately introduce numerous higher-volume versions, such as the Mustang Mach-E and the F-150 Lightning. Ford will follow up with a bigger range of electric SUVs and trucks in the middle of the decade, all of which will be built from the bottom up to operate on batteries.
On top of publicised intentions, such as expanding electric F-150 capacity in Dearborn, Michigan, Ford CEO Jim Farley is pressuring subordinates to add more EV manufacturing capacity.
Despite their efforts, both Detroit manufacturers are anticipated to fall well behind EV market leaders Tesla and Volkswagen by 2028, according to AutoForecast Solutions' production predictions, which are widely used in the industry.
The data also shows the Detroit giants must deal with a surprise contender for third place in the global EV race: Stellantis, the European company formed last year by the merger of French automaker PSA and Italian-American automaker Fiat Chrysler.
Tesla's global output is expected to reach almost 1.5 million by 2025, according to AFS, with further growth dependent on where and how the business develops its manufacturing presence.
According to AFS statistics, the VW Group is expected to achieve 1.45 million EVs in 2025 and 1.9 million in 2028.
Ford expects to produce 695,000 electric vehicles globally in 2025 and 1.14 million in 2028.
GM's electric vehicle numbers appear to be substantially lower: 494,000 in 2025 and 624,000 in 2028. The SAIC-GM-Wuling joint venture in China, which makes EVs under the Baojun and Wuling brands and in which GM is a minority partner, is not included in those numbers.
Stellantis plans to construct 948,000 electric vehicles in 2025 and 1.2 million in 2028, according to AFS, putting the business in third place, ahead of Ford.
In other ways, Ford's strategy varies from GM's. Ford will source production in Germany, Turkey, and Spain, in addition to the United States, Canada, Mexico, and China, where both firms aim to construct EVs. According to AFS statistics, GM will obtain electric vehicles from nine factories in 2028, while Ford will get them from 12.
Both corporations will extensively electrify their premium U.S. brands, which is one thing they have in common. By 2025, GM's Cadillac will provide electric versions of the Lyriq, Symboliq, Celestiq, and Escalade, as well as a small SUV. Ford's Lincoln will respond with electric Corsair, Aviator, and Navigator models, as well as an electric pickup truck.
"I'm not sure how we can deliver" enough trucks, said Ted Cannis, head of the Ford Pro business unit, because the firm has seen so much early demand for the new F-150 Lightning from fleet and retail customers.