Daily Management Review

Goodbye, Yahoo: Smugmug buys Flickr


04/24/2018


One of the oldest online photo stocks, Flickr, bought by Yahoo in 2005, is sold to a competitor – Smugmug, the oldest professional service for sharing photos. The new owner’s business model is very close to that of Flickr. The information appeared on Twitter of Smugmug’s founder and CEO Don MacAskill. According to him, he has no plans to immediately merge the services and brands.



Raysonho
Raysonho
"Now Flickr belongs to Smugmug, not Yahoo. We are a photo platform focused on visual stories. Our history of relationships with photographers committed to self-improvement in the profession makes us an ideal partner for Flickr and its creative community," the company said in a statement. Details of the deal are not disclosed.

According to Flickr’s own data, the service has about 100 million active users. Earlier, Flickr experienced a decline, writes Recode, so the professional community of photographers is cautiously optimistic about the change of ownership. However, it is unlikely that Flickr will return to its former glory: for example, the mobile application Flickr is much inferior to competitors and is not even included in the top-150 downloads for the iPhone.

There are few details about the purchase, mostly in exclusive material published by USA Today. As the newspaper writes, Smugmug is a non-public but profitable company from the Silicon Valley. Its model as a whole is the same as that of Flickr: it is a portfolio service for photographers. Perhaps the main difference is that Smugmug does not have a free version, the minimum tariff is $ 4 per month. However, the project does not have advertising, and photographers, according to USA Today, consider it more user-oriented. Now, these users write that they expect quality changes in Flickr’s work too.

Creators of Smugmug promise to change both projects for the better. However, they did not specified details in the official message.

Nevertheless, MacAskill intends to breathe new life into Flickr: "Flickr survived by passing fire and water, and remained the foundation of the Internet space itself," he said in an interview with USA Today. Monetization opportunities for purchases are likely to be associated with professional accounts that cost $ 50 a year or $ 6 a month.
 
Yahoo bought Flickr 13 years ago for $ 22 million, but the only unsuccessful attempt at updating was made only in 2013 under the then general director of Yahoo Marissa Mayer, writes the industry resource The Photoblographer. Last year, US holding Verizon Communications bought Yahoo's main business for $ 4.5 billion, Mayer left the company, and Flickr became part of the Verizon Oath division.

source: usatoday.com






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