Daily Management Review

Google Optimises Its Search Facility Through Facebook Mobile ‘Deep Link’ App


12/07/2015


Facebook teams up with Google, whereby allowing the latter to access the relevant page straight away within Facebook mobile app.



From last month onwards Google has been allowed to scroll through Facebook’s mobile apps in order to index the same whereby obtaining “publicly available information”. Likewise, Facebook will be able to “directly” open to the “relevant page” inside an app through any Android mobile users’ “Google search results”.
 
A news confirmed by a spokesperson of Alphabet publication, which quoted a Facebook spokeswoman’s statement to the “Wall Street Journal”:
"When people search for public Facebook content on the mobile web, those who use Facebook for Android can now click through and go straight to the Facebook app”.
 
In an introductory launch Google came up with Android apps for indexing purpose in the beginning of this year, which was followed by iOS apps. Consequently, users were able to access required information in an app with the help of “deep links” and “search results” which was being “indexed by Google”.  Initially, the said service partnered with only handful apps but soon its success made it open its doors to “all developers who wanted their apps indexed”.
 
Moreover, given the functional availability of iOS, it is expected that the “Google-Facebook partnership” will soon extend its field to “the Facebook for iOS app”. Until now, Google searches tapped at the “publicly-available Facebook information”, whereby it guided the users to the “Facebook mobile website”. The recent “deep link” system will allow the Android users with Facebook app, whether in their tablets or smart-phones, to directly open to “the page on the Facebook app”
 
However, assuring private security matters, Robin Sinha from gadgets.ndtv.com writes:
“Those worried that Google now has even more information available on users should note that Google does not have access to content that requires user log-in or is private. For that content, users would need to use social media giant's recently updated Facebook Search service. The Google search results are only restricted to publically shared content”.
 
Furthermore, the agreement will take into consideration the benefit aspects for “both Facebook and Google” as the users of Google search engine optimisation facility will “spend more time within the Facebook app” thus availing “social network” services, while the experience of “mobile search feature(s)” would be made “more attractive”. In fact, report has it that Google has also shook hands with Twitter for displaying “relevant tweets straight from its mobile and app search”.





References:
http://gadgets.ndtv.com/
 







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