Daily Management Review

Google search on phone outstrips search on PCs


05/05/2015


A shift in consumer choices compels Google to assert itself in the Mobile Advertising landscape.



Google, the leader in Search engine portals, has announced that for the first time in the US searches registered through mobile devices have surpassed the searches made through computers.
 
The US-based company announced this milestone at a digital advertising conference this week. The company has better adapted to changes in the search as well as Internet landscape ever since Apple’s landmark introduction of its smartphones signaled the shift. At the same time, PC makers and tech companies have been facing the upheaval with mixed reactions.
 
Even so, Google's average ad prices have been declining for the past three-and-half years, partly because marketers so far have been unwilling to pay as much for the commercial message displayed on the smaller screens of smartphones. This despite, Google’s presence in the smartphone software market with Android. But the company’s spokesperson in the conference announced that mobile ad prices have been steadily climbing and will continue to do so as marketers recognize the value of being able to connect with prospective customers at the precise moment that they are looking for them. According to Google vice president in charge of the company's "AdWords" service, "The future of mobile is now."
 
The reports from Google also shows that mobile searches are way ahead of PC searches in nine other countries including Japan. Google processes more than 100 billion search requests worldwide each month, including queries on PCs.
 
The company also overhauled its search-recommendation system to favor websites that are easier to read and load on smartphones. Called as "Mobilegeddon," the system change scanned and skimmed millions of websites to make changes to ensure they work well on phones as well. Google also has been introducing advertising that focuses exclusively on mobile phones, especially to allow customers to comparison shop and have an easy viewing experience. One of such comparison shopping experience available in the US includes mortgage rate assessment through smartphones. This product expands upon a similar service for auto insurance policies that Google unveiled in California. The company has announced that it will include Texas, Illinois and Pennsylvania states to the auto insurance service.
 
 






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