Daily Management Review

Growing ‘Beyond The Traditional Retail Model’


08/26/2019


Disney to open stores “inside select Target locations”.



Walt Disney Co and Target Corp are collaborating to open twenty five Disney stores that will be located “inside select Target locations” across the nation. The stores will be inaugurated on October 4, while there are plans of opening additional forty such stores by October 2020.
 
As per Disney’s statement, the “shop-in-shop” would come with a variety of over four hundred fifty items while over hundred among them will be the products that were only available only “at its location”. These stores will be found in “major cities” like “Philadelphia, Denver and Chicago”, while it has closed its “stand-alone stores” of “West Virginia and Florida”.
 
Moreover, Target also made a separate announcement yesterday revealing that “it would open a store at Flamingo Crossings Town Center in Florida at the western entrance of the Walt Disney World Resort in 2021”. The statement from the Chairman as well as the C.E.O of Target, Brian Cornell said:
“We believe the combination of Disney’s unmatched entertainment and storytelling with our omni-channel retail platform will create inspiring and unique experiences for our guests”.
“This collaboration reflects the strength of our platforms and assets to create value for guests and growth for both companies beyond the traditional retail model”.
 
Furthermore, the statement from Target also informed that “select Target locations” guests will be able to browse as well as purchase “Disney store specialty merchandise from Disney, Pixar, Marvel and Star Wars”. Target will be operating these Disney stores as an average of “750 square feet” will be dedicated to the “shop-in-shop” facilities that will be found in “Target stores adjacent to children’s clothing and toys”.
 
According to Reuters:
“The Target announcement came after the company beat expectations for earnings and raised its full-year outlook, as its investments in same-day delivery and pickup services increased traffic to its website and stores”.
 
 
References:
reuters.com







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