Daily Management Review

Interbrand rating 2019: Internet, media and luxury brands are growing more expensive


10/18/2019


Interbrand Consulting Company published an annual ranking of the largest global brands. The top three is unchanged – these are Apple, Google and Amazon. The most significant progress was shown by Internet companies, manufacturers of media content and luxury goods.



maxpixel
maxpixel
There have been few changes in the new ranking of 100 global brands by Interbrand consulting company:  Apple ($ 234.2 billion), Google ($ 167.7 billion) and Amazon ($ 125.2 billion) remained in the top three. The top ten of non-US brands include Samsung (6th place), Toyota (7th) and Mercedes (8th).

However, the 2019 ranking revealed trends that could well change the situation in the near future. First of all, this is a significant increase in the assessment of brands of companies whose activities are connected with the Internet, as well as manufacturers of luxury goods. The Amazon online store brand has added 24% since last year, and PayPal - 15%. Software manufacturers (Salesforce, Adobe and Microsoft) rose in price by 24%, 20% and 17%, respectively, Google - by 8%. MasterCard and Visa payment systems added 25% and 19%, respectively. This year’s rating included two more brands related to the Internet: Uber ($ 5.7 billion, 87th place) and LinkedIn ($ 4.8 billion, 98th place). Dell, previously dropped from the rating, returned to it again and took the 63rd place.

As for luxury manufacturers, the Gucci brand added 23% (33rd place), Dior - 16% (82nd), Louis Vuitton - 14% (17th), Chanel - 11% (22nd).

Speaking about the prospects of such old-timers of the rating as car manufacturers and manufacturers of luxury goods, the rating authors noted that they need to seriously think about how to maintain the value of their brands, taking into account the latest trends in the development of transport and energy. Indeed, the automobile brands included in the rating showed positive, but rather modest dynamics: Volkswagen grew by 6%, Mercedes and Toyota - by 5%, Audi - by 4%, Honda - by 3%, BMW - by 1%. In turn, looking at the dynamics of luxury brands, the authors note that those who are able to adapt to the changing structure of demand and distribution of goods, primarily via the Internet, will have more bright prospects in terms of the value of their brands in the near future.

source: interbrand.com






Science & Technology

Driverless Vehicle For Its Ride-Sharing Service Unveiled By GM’s Cruise

Amazon will allow customers to pay with palms instead of cards

Complete Computer System For Self Driving Cars Launched By Qualcomm

In A Lifetime We Could Accumulate 20Kg Micro-Plastic In Our Body

Creator Of The First 'Gene-Edited' Babies Of The World Gets 3 Year Jail Term In China

China to deploy giant Beidou global navigation system in 2020

VW Zwickau factory is getting ready for electric cars production

Airbus: Passenger hybrid aircraft to take off before 2035

Ocado To Introduce ‘Mini Robotic Warehouse’ With Standard Productivity

AB InBev’s Piled Up Alcohol Is ‘Too Good to Waste’

World Politics

World & Politics

US Will Not Give Visas To Pregnant Women To Prevent Organized 'Birth Tourism'

Heads of the European Council and European Commission sign Brexit agreement

UK adds Greenpeace, PETA to extremist organizations list

Indonesia, UAE sign nearly $23B deal

US to respond to Iran’s attacks on US bases in Iraq

Irish Passport issues hit record in anticipation of Brexit

Reporters Without Borders calls to release Julian Assange

IMF allocates Ecuador $ 500 mln more to support reforms