Daily Management Review

Keurig Dr Pepper may buy JDE Peet's for $18 billion


08/25/2025


The American producer of beverages like soft drinks, tea, coffee, and coffee machines, Keurig Dr Pepper, is nearing a deal to purchase the European coffee producer JDE Peet's for $18 billion, according to The Wall Street Journal, referencing sources.



Sources suggest that the agreement could be officially revealed as soon as Monday.

JDE Peet's is listed on the Amsterdam stock exchange, and the company's market value at the end of trading on Friday was around $15 billion. It makes coffee with the Douwe Egberts and Kenco brands, and additionally owns a network of Peet's Coffee shops.

As reported by the publication's sources, once the deal is finalized, Keurig Dr Pepper could separate into two firms - one focusing on coffee and the other on soft drinks.

Keurig Dr Pepper holds a market capitalization of $47 billion. The company was established in 2018 by merging Keurig Green Mountain, a manufacturer of coffee and espresso machines, with Dr Pepper Snapple, a producer of soda.

The consortium responsible for the merger, JAB Holding Co., retains a significant minority share in Keurig Dr Pepper and is also the controlling owner of JDE Peet's.

source: wsj.com