Daily Management Review

New Way to Deal with Marketing


Teradata Marketing Applications, a division of a developer of analytics and marketing applications for big data Teradata, announced the release of the world market system Teradata Digital Marketing Center, a single site where marketers can generate individual offers to attract consumers, using all the digital channels at the same time.

Modern consumers want to see an individual approach to all digital sources, while marketers tend to integrate more and fully understanding of individual customers. For these purposes, the company Teradata has created a universal hub for managing tasks in the field of digital marketing. Digital Marketing Center brings together a wide range of channels of digital marketing and data in a single solution that runs on the model of SaaS made for customer communications management based on e-mail, SMS, social networks, mobile resources, as well as segmentation, advertising and analytics. With this solution, marketers can reach a whole new level of interaction with the customers brand, conveying the right message to customers at the right time through the right communication channel.

 - First place in Teradata’s digital marketing strategy is a marketer’s need to interact with specific customers. By combining digital and offline capabilities of the brand, reinforcing their individual approach to clients, marketing communications give more customer-oriented nature - regardless of the communication channel, - said Jim Sterne, president and CEO of a corporation Brierley + Partners, a leader in the field of loyalty programs and CRM marketing.

According to Gartner company, Digital Marketing Center will provide marketers and marketing applications with unified access to customer base, content, elements of the business process, communication and general analytic functions, which in turn will help to more effectively manage multi-channel campaigns, communication, interaction and collection data in both online and offline modes, whether manually or automated solution. Typically, such a pad comprises a set of built-in applications, and marketing opportunities. However, the functionality can be extended by integrating with the released of services available to certified partners.

Today, private consumers do not have enough individual marketing approach, noted in Teradata. Solution Digital Marketing Center provides marketers with the necessary tools for optimal interaction with clients on all types of channels and the establishment of the communication process with them. Data collection and metrics based on a unified cloud digital platform that allows to switch from standard to truly personalize the individual program, constitute a distinct advantage of Teradata Digital Marketing Center. In addition, as part of its decision, the company will provide Teradata partners with access to an extensive ecosystem of interactive services, by which marketers will be able to use the most advanced digital technology industry.

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