Daily Management Review

Nikkei: Apple will increase iPhone production by 30% in 2021


Apple intends to release between 95 million and 96 million iPhones in the first half of 2021, both old and new models, Nikkei reported citing sources.

That's a 30 per cent increase over the same period this year.

"Planned production for the next quarter and next year has been determined and the outlook is quite bright. Demand for the IPhone 12 Pro and iPhone 12 Pro Max is higher than we anticipated, while demand for the iPhone 12 is in line with forecasts, and sales of the iPhone 12 mini are slightly below expectations," the newspaper’s interlocutor said.

In total, according to the publication, the company plans to release up to 230 million new iPhones in 2021. At the same time, the sources clarified that the figures may be revised depending on the market situation. In the first nine months of 2020, 116 million smartphones were released.

Apple unveiled the iPhone 12 as well as the iPhone 12 Pro, iPhone 12 Pro Max and iPhone 12 mini in mid-October. Western media were skeptical about the new models and admitted low demand for them.

source: asia.nikkei.com