Daily Management Review

Noted Analyst Says iPhone X Could Be Discontinued By Apple This Year


04/24/2018




Noted Analyst Says iPhone X Could Be Discontinued By Apple This Year
An analyst estimates that Apple is likely to discontinue manufacturing of its iPhone X from this year id the earnings of one of the top suppliers of the company is any indication.
 
The revenue target for the full year was revised to its lower end of the target set by Taiwan Semiconductor Manufacturing, or TSMC which is amongst the biggest maker of semiconductors. Consequently, there has been a fall in the shares of the company.
 
The global supply of chips is amongst the major concerns for Neil Campling, the co-head of the global thematic group focusing on technology at Mirabaud Securities which Campling noted has never been higher" in a note to clients. It has bene more than a decade that data of TSCM has been tracked by his firm.
 
The above results of TSCM also raises concerns about the health of the key supplier of 3-D sensing technology in the iPhone X – AMS. Users are able to unlock smartphones by simply looking at it with the help of Face ID Detection which where the 3-D sensors play a key role.
 
Campling said that assumptions can be made of iPhone X devices being discontinued form this year as Apple has stopped buying components for any future iPhone X models which has resulted in the record inventory levels of TSMC.
 
"With the declines in iPhone X orders and the inventory issue at TSMC at record highs, which basically reflect a need to burn off inventory. Why? Because the iPhone X is dead," Campling wrote in his note.
 
"The simple problem with X is that it is too expensive," Campling told CNBC by phone on Friday, talking about the device's $999 price tag. "Consumers are turning their backs on high-priced smartphones."
 
While the older iPhone X models would continue to be on the shelves as long as there is inventory, he clarified that no new variants would be produced.
 
There have expectedly been no comments from Apple.
 
The market has not bene kind to the iPhone X. While the launch was delayed despite an announcement by the company last year, there have been suggestions its production targets have been cut by Apple according top Nikkei.
 
There is a possibility that the first quarter sale numbers for iPhone X could be lower than expected, warned a number of analysts after TSCM’s results. 
 
The iPhone X could be cancelled this summer, said noted Apple analyst Ming-Chi Kuo of KGI Securities in January.
 
However, there is expectations of Apple coming out with a number of new iPhones, according to Campling. One of them could be a cheaper model at around $500. Another one would have two SIM slots – a model that is popular in Asia and with business people.
 
There is also expectations that a cheaper model with the form factors of the iPhone X could be launched.
 
(Source:www.cnbc.com)






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