Daily Management Review

Pokemon Go, the new oil energy sink


07/28/2016


The world is catching Pokemons, and economists and analysts are calculating the game’s impact on the economy. Do you know how much energy is consumed by one Pokemon Go player?



by Yoshikazu TAKADA via flickr
by Yoshikazu TAKADA via flickr
Each player that connects to the game, spends about 0.76 liters of gasoline. It doesn’t seem impressing, but if we add up all already existing plus future players, the overall impact of this augmented reality game will be equivalent to 20 thousand cars.

Now take into account hydrocarbons, which have been used in production of smartphones, servers, or any other part of the huge infrastructure that maintains the game for tens of millions of people around the world to play together.

Some went further, and calculated wear and tear during the Pokemon hunt, and decided that shoemakers would make bank.

Another significant part of the energy is spent on supporting hardware infrastructure. Success of Pokemon Go was so unexpected and huge that the servers were unable to handle the traffic. This creates a new need to spend more energy on the infrastructure upgrade.

To sum it all, the energy consumption caused by the game looks a little more substantial.

Pokemon Go is based on augmented reality technology. A player has to search and collect Pokemons - fictional animals possessing supernatural powers. Focusing on geotags, the user points their smartphone’s camera on a particular object in the real world.

Nintendo holds a stake of 33% in the Pokémon Company, and owns approximately 5-10% in the game’s developer Niantic. The game was released on July 7. At first, it was only available in the USA, Australia and New Zealand, and now it can also be downloaded in Europe.

Pokemon Go almost immediately became everybody’s darling, and the most popular game in the United States in history.

However, this is just the beginning. Augmented reality is a harbinger of virtual reality, which means transfer of high-definition images. Digital streaming technology are progressing, but its peak is still far away.

Nevertheless, the virtual world needs support of the physical world. And it's not so easy. Continued progress requires energy, and in the next 10 years, it may be so that impact of hydrocarbons on the internet will be stronger than on air travel.

In addition, there is the Internet of things, which also demands a lot of energy. The most viable solution to this is, apparently, the use of renewable energy sources.

Internet of things is a network consisting of a plurality of uniquely identifiable objects. They that can independently interact with each other via IP-based networks on a local or global levels. The ecosystem of the Internet of things (IoT) includes network equipment, intelligent systems, communication services, technology and a variety of data integration software.

So far, it looks far-fetched, since all of these technologies will become much more expensive. Moreover, even production of the respective equipment still requires use of oil. 

source: oilprice.com






Science & Technology

Fast Company: Apple isn't the most innovative anymore

U.S. Space Program Could Be Delayed Due To SpaceX, Boeing Design Risks: Reuters

What trends will be affecting the health sector in the coming years?

Deloitte identifies main cyber threats for power industry

Zenuity To Take Self Driving Car Road Test In Sweden With Permission

Researchers: Half of Facebook users is fake

Amazon’s Ring gets in a privacy scandal

Facebook Is Creating A Stablecoin For Its WhatsApp Users

IBM offers to use the first quantum computer

Passport Numbers Of 5 Million Customers Hacked: Concedes Marriott

World Politics

World & Politics

AirHelp expects up to 33 th of cancellations and flight delays per day all over the world in 2019

Far-right and Catalonia: New elections in Spain

Trump is losing rating because of shutdown

Hanoi, Vietnam Chosen As Place For 2nd Summit Between Trump And Kim Jong-Un

US, China to hold new negotiations in Beijing

Human Rights Not To Be Dissociated From Stability, Macron Tells Sisi

Brexit Hijack Is Not The Parliament’s Right

Macedonia ignites political crisis in Greece