Daily Management Review

Porsche cuts 2025 sales by 10%


01/19/2026


German car company Porsche has decreased its 2025 sales target by 10% due to a slower pace in the Chinese car market and the ending of the 718 Boxster and 718 Cayman models.



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Porsche stated that it sold 279,449 cars in the previous year, which is less than the 310,718 sold in 2024.

Car sales in North America stayed almost the same, with 86,229 units sold.

However, in China, sales dropped by 26% to 41,938 units. In Europe, Porsche saw a 13% decline in deliveries, reaching 66,340 units, and in Germany, sales fell by 16% to 29,968 units.

The proportion of electric vehicles in Porsche's overall sales rose to 22%, while hybrid vehicles made up 12%. For the first time, sales of these two types of vehicles surpassed the sales of cars with traditional internal combustion engines in Europe.

source: reuters.com