Daily Management Review

Porsche to Invest in Technical Development


Porsche is investing more than 1.1 billion euros in the development of the company. Construction of new plant for the production of engines and body assembly is set up in Zuffenhausen, Germany.

 German carmaker Porsche is investing more than 1.1 billion euros in the development of the company in the areas of production and technical development. These funds will be invested up to 2020 in the company's headquarters in Zuffenhausen and at branches in Ludwigsburg and Weissach, announced Porsche’s direction Wednesday, July 15.

Such large investments are related to the high requirements on environmental protection, new technologies in the production of engines and digitalization of production, as the head of Porsche Matthias Müller put it.

According to the statement, the new plant for the production of engines and bodywork will be built in Zuffenhausen. According to the plans, Porsche Cayman will be produced there since mid-2016, along with the 911 and Boxster.

During the sales period from January to June 2015, Porsche managed to sell about 114 thousand cars. This figure increased up to 30% over the same period of the first half 2014. Cayenne crossover showed the positive dynamics of sales (almost 20% more) and Cayenne coupe, sales growth of which raised by almost 29%. Porsche Macan’s realisation has grown almost twice. In June, 7281 cars were sold.
The merits of Porsche 911, which significantly influenced the sale of Porsche in June, do not go unnoticed, either. During this period, 2,900 copies of this model were sold.

source: dw.de

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