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Porsche is the most costly luxury and premium brand in the world, according to Brand Finance's new "Luxury & Premium 50" 2023 list, the company announced in a release. The $36.759 billion brand (up 9 percent) maintained its top spot in the rankings for the sixth year in a row, according to the study.
Louis Vuitton stayed in second place with $26.29 billion, up 12% from the previous year, and Chanel moved up to third from fourth with $19.386 billion, up 27%.
Gucci, down 1% to $17.839 billion, came in fourth. Hermes ($14.165 billion, an increase of 5%) held onto the fifth spot.
source: bransfinance.com
Louis Vuitton stayed in second place with $26.29 billion, up 12% from the previous year, and Chanel moved up to third from fourth with $19.386 billion, up 27%.
Gucci, down 1% to $17.839 billion, came in fourth. Hermes ($14.165 billion, an increase of 5%) held onto the fifth spot.
source: bransfinance.com
