Daily Management Review

Porsche tops most expensive luxury brands rating


Porsche has once again led Brand Finance's "Luxury & Premium 50" list of the most expensive luxury brands, with a total market value of close to $37 billion.

Porsche is the most costly luxury and premium brand in the world, according to Brand Finance's new "Luxury & Premium 50" 2023 list, the company announced in a release. The $36.759 billion brand (up 9 percent) maintained its top spot in the rankings for the sixth year in a row, according to the study.

Louis Vuitton stayed in second place with $26.29 billion, up 12% from the previous year, and Chanel moved up to third from fourth with $19.386 billion, up 27%.

Gucci, down 1% to $17.839 billion, came in fourth. Hermes ($14.165 billion, an increase of 5%) held onto the fifth spot.

source: bransfinance.com