Daily Management Review

Red Bull changes top managers in the US amid internal disagreements over BLM movement


Austrian Red Bull GmbH, the manufacturer of energy drinks Red Bull, has replaced top managers in the United States amid internal disagreements over the company's response to the Black Lives Matter movement, writes The Wall Street Journal.

Frank Vincentz
Frank Vincentz
Red Bull announced that North America Chief Executive Stefan Kozak and Business President and Chief Marketing Officer Amy Taylor have left the company. Their duties will be temporarily performed by other top managers.

The company did not reveal the reason for the change, which it announced in an internal employee mailing list this week.

Taylor has worked to implement diversity and inclusiveness initiatives internally with Kozak's backing for several years, but faced resistance when she began advocating for promotion racial justice more actively last month. 

"We reject racism in any form, we have always done this and always will be," - reads a message from the company's board of directors received by the WSJ.

A number of companies, including sports shoe maker Adidas AG and tech giant Facebook Inc., have come under pressure from employees urging their employers to take a more active role in the fight against racism and promote cultural diversity amid massive protests over the assassination of African American George Floyd by police on May 25 this year.

source: wsj.com