Daily Management Review

Researchers: Half of Facebook users is fake


01/25/2019


Facebook shares began to fall sharply after a report which indicates that half of the registered users on Facebook are fake accounts was published.



The 70-page report released on Thursday by PlainSite, an independent research center led by Aaron Greenspan, says that Facebook CEO Mark Zuckerberg regularly deceives investors and the public. The number of real accounts in the social network is overvalued by 50%.

Facebook claims to have over 2 billion monthly active users (MAU). But the situation with the user base is much worse than investors think. “Facebook is lying to the public about the scale of the problem with fake accounts, which probably exceed 50% of the entire database. Official figures - many of which Fcaebook stopped publishing quarterly - are internally contradictory and even ridiculous, and the company has lost control of its own product.” say the report’s authors.

Mark Zuckerberg has repeatedly admitted that growth at any cost is his only priority. But this time his priorities can play a cruel joke with him. Ultimately, the current situation is just the last sign that Facebook - once one of the most successful companies in the world - is doomed to follow CompuServe and AOL, according to PlainSite.

Customers buy ads on Facebook, based on the fact that the social network can target ads to more than 2 billion real people. In case the researchers' data is correct and half the users are bots, companies throw their money down the drain.

Fake accounts are programmed to click on ads or click "Like" in random order to trick the bots detection algorithms. Fake accounts look real if there is no clear pattern in their actions.

Fake Facebook accounts cheat advertisers and mislead other users at risk of fraud, fake news, extortion and other forms of cheating, the report's authors write.

source: cnn.com






Science & Technology

Nestle's Head: Veggie meat is new megatrend

Huawei may introduce Android replacement in August

Are US high-tech investors causing brain drain in Europe?

'Russia's Google' Yandex Was Hacked By Western Intelligence For Spying: Reuters

Reuters: Chinese hackers were stealing data from IT giants for years

China's first solar power molten salt plant sets record

WSJ announces imminent start of Boeing 737 MAX flight tests

Study: Machine learning is five times more harmful for the environment than a car

Would Singapore Be The First One To Bring Lab Grown Shrimps To The Global Market?

Apple Patents A ‘Foldable Screen’ For Creating Foldable iPhones

World Politics

World & Politics

France announces new tax for air fares

Europe Concerned Over Iran Move To Breach Uranium Enrichment Cap

Singapore To Build ‘$296 Million’ Smart Next-Gen Army Training Centre

No More Sales Of E-Cigarettes In San Francisco?

US ‘Hell-Bent On Hostile Acts’ Even After Trump-Kim Agreement, Says North Korea

Italy avoids EU sanctions for high national debt

Trump allocates 4.6 bln to help migrants

Iran Says Trump’s Belief That US-Iran War Would Be Short Is “An Illusion”