Daily Management Review

Revenues of App Store developers exceeded $ 70 billion


06/02/2017


Apple announced that total revenues of its developers in the App Store exceeded $ 70 billion since the store was launched in 2008. Over the past 12 months, the number of downloads has increased by more than 70%.



Cristiano Betta
Cristiano Betta
"People all over the world like apps, and our customers are downloading them in record quantities", said Philip Schiller, Apple's senior vice president of product marketing, "Developer revenues have already reached $ 70 billion". It's amazing. "We are excited about every excellent application our developers create, and we cannot wait to once again meet at the World Developers Conference next week". 

The most profitable categories were games and entertainment, and incomes grew by 70% over the past year in applications for daily life, health and fitness. The photos and video category of applications is also growing incredibly fast, having added almost 90% per year.

Since last year, Apple has made automatically updated subscriptions an affordable option for all application categories, including games, and also changed the profit distribution scheme. So, after a year of using an app with 70% of revenue for the developer and 30% for Apple scheme, it will start bring 85% of the revenue to the developer and 15% - to Apple.

The number of active paid subscriptions in the App Store is growing by 58% every year. Customers can subscribe to a wide range of services: from long-beloved Netflix and Hulu to such innovations as the first mobile culinary network Tastemade, and photo editing applications such as Over and Enlight.

To increase the number of programmers who create software for the Apple ecosystem, the company offers educational programs. And, you can learn to cod from a very early age.

The company announced Swift Playgrounds, an application for teaching programming on the iPad, now offers new fascinating possibilities for controlling robots, drones and musical instruments. Swift Playgrounds is suitable for schoolchildren and anyone who begins to learn programming in Swift - a powerful language from Apple, on which you can create world-class applications.

Apple is working with device manufacturers to allow easy connection of robots to the Swift Playgrounds application via Bluetooth. This allows children to program popular devices, including LEGO MINDSTORMS EV3, Sphero SPRK +, Parron drones and many others.

"More than 1 million children and adults around the world are learning basics of Swift programming in the exciting interactive Swift Playgrounds application", said Craig Federighi, Apple's senior vice president of software development. "Now they can immediately see the code they create and directly manage their beloved ones robots, drones and instruments through Swift Playgrounds. "This is an incredibly effective and fun way to learn."

"Today, we are joining forces with Apple so that even more students around the world can learn programming," says Esben Jørgensen, president of LEGO Education. "We combine the familiar LEGO cubes and our hands-on approach to gaming, embodied in LEGO MINDSTORMS Education EV3, with the powerful training platform Swift Playgrounds, and now everyone can program their LEGO MINDSTORMS creation using the real Swift code". 

source: techguide.com.au






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