Daily Management Review

Rolls-Royce, Bentley sales hit record highs in 2021


Sales of luxury cars, including Rolls-Royce, Bentley and Porsche, were at record highs in 2021, despite chip shortages and reduced supply in the mass segment.

Luxury car manufacturers including Rolls-Royce, Bentley and Porsche have reported record sales in 2021 despite a global chip shortage, The Wall Street Journal says.

BMW-owned Rolls-Royce sold a record 5,586 cars last year, up 49% on the year before. Bentley sales were also a record 14,659 (up 31%). Porsche, which is part of the Volkswagen Group, sold 301,915 cars, up 11% on the previous year. 

Faced with production constraints due to the pandemic and chip shortages, automakers have redirected available resources to producing the most expensive and profitable cars, the WSJ notes. 

At the same time, global sales of the group's main brand, VW, fell 8.1% year-on-year to 4.9 million units as the automaker's main plant in Wolfsburg did not operate at full capacity due to chip shortages.

Electric cars were another driver of sales growth. A statement from Porsche's press office highlighted that the company's Taycan electric sports sedan surpassed sales of the iconic Porsche 911 sports model last year for the first time. There were 41,296 of these electric cars sold, twice as many as the year before. At the same time, sales of the Porsche 911 were also a record 38,464 vehicles.

source: wsj.com