Daily Management Review

Technology companies are thinking about introducing holograms into everyday work


IT companies, including Microsoft, Google and WeWork, have been busy creating technology to enable the use of holograms in everyday communication. This could help employers who are gradually bringing employees into the office from a remote location.

Tech companies are thinking about creating holograms to help employers reduce employee fatigue from Zoom with a new approach to communication, The Wall Street Journal reported.

In May, Google unveiled the Starline project, which attempts to create a video chat system with screens that add three-dimensional depth to images. The result is that participants in a conversation feel as if they are communicating face-to-face rather than through a screen.

So far, the equipment required for such communication has only been installed in a few Google offices. However, the company plans to test the technology with "selected corporate partners" later this year.

Also in May, the co-working network WeWork announced a partnership with hologram technology company ARHT Media. WeWork plans to place holograms in 100 of its spaces in 16 locations worldwide. The project is due to go live this month, with the first cities being New York, Los Angeles and Miami.

WeWork will offer holograms for different purposes: the company's clients will be able to record or broadcast live 3D video via video conferencing for virtual or physical audiences. A hologram that will be displayed on a screen will cost a WeWork customer $2500, while multiple holograms displayed simultaneously on a shared virtual stage will cost $25,000.

Earlier in March, Microsoft unveiled Mesh, a platform for virtual and augmented reality communication. It will allow people to communicate and collaborate using virtual avatars or holograms, but will require HoloLens smart glasses from Microsoft or other manufacturers.

source: forbes.com