Daily Management Review

Toyota Updates The Legendary Land Cruiser With A Hybrid Model


Toyota Updates The Legendary Land Cruiser With A Hybrid Model
In an effort to revive a famous and high-margin sports utility vehicle, Toyota presented the first hybrid Land Cruiser on Wednesday. The car will be sold in North America and other important regions.
The 1951-founded brand's new model as well as a smaller, recently announced counterpart will be produced at two plants in Japan and shipped from there, according to the largest automaker in the world by sales.
According to a press release from Toyota, the brand-new vehicle will be offered in North America as a hybrid. According to Toyota, the new Land Cruiser will also be offered in other markets, including Australia and Europe, with a petrol or diesel engine.
Toyota's chief technology officer, Hiroki Nakajima, told Reuters that the business will satisfy customer needs while reducing carbon dioxide overall.
"We'll offer vehicles that customers hope for," he said.
According to Seiji Sugiura, an expert at the Tokai Tokyo Research Institute, Land Cruiser models are relatively large cars with better profitability for Toyota, much as is the case for some other products like its Alphard van.
"Land Cruisers and Alphards have a high profitability even under the Toyota brand," Sugiura said, adding that will go up further if models are sold under the Lexus brand.
According to Toyota, the new Land Cruiser will go on sale in Japan in the first half of 2024 and arrive in the US in the spring of that same year, with suggested retail prices in the US starting in the mid-$50,000 range.
In addition to bringing a smaller Land Cruiser variant to Japan in the winter, Toyota said it would sell petrol and diesel-powered versions of the new Land Cruiser in regions like Western and Eastern Europe and the Middle East.
According to Toyota, 11.3 million Land Cruiser and Lexus LX and GX luxury SUVs have been sold as of the end of the previous month.