Daily Management Review

Why UK Pay Growth Is Slowing: Economic Pressures, Costs and Labour Shifts


06/11/2025




Why UK Pay Growth Is Slowing: Economic Pressures, Costs and Labour Shifts
Pay growth in the UK has eased significantly as wider economic headwinds prompt firms to restrain wage commitments. After a period of above-average increases driven by high inflation and labour shortages, recent months have seen nominal pay rises moderate to mid-single-digit levels, the weakest in nearly two years. Businesses report softer consumer demand as households face elevated living costs, leading companies to curb hiring and limit salary uplift plans. In many sectors, firms are responding to quieter sales and tighter margins by postponing or reducing pay awards. Retailers, hospitality operators and discretionary goods producers note subdued footfall and weaker spending on non-essential items, undercutting the justification for large wage increases. Meanwhile, firms in manufacturing and business services face uncertain order books amid global growth slowdown, prompting cautious budgeting for labour costs. With forecasts signaling slower GDP expansion, employers prefer to preserve flexibility rather than lock in higher pay that could become unaffordable if conditions worsen.
 
Cost and Policy Constraints on Employers
 
Several cost pressures compound the slowdown in pay growth. Recent rises in employer contributions to social security and increases in the national minimum wage have pushed up baseline labour costs. Many small and medium-sized enterprises (SMEs), which operate on tighter margins, find it harder to absorb these added expenses while also granting across-the-board pay increases. Energy and raw material prices remain volatile, squeezing budgets further. Firms cite increased overheads—energy bills, supply-chain disruptions and regulatory compliance costs—as reasons to limit wage growth. In parallel, inflation has begun to moderate from its peaks, so employers feel less urgency to match high cost-of-living rises seen earlier.
 
Where inflation expectations have cooled, companies often align pay deals to more modest forecasts, wary that overly generous awards could outstrip future productivity gains. At the same time, higher borrowing costs—reflecting bank lending rates influenced by monetary policy—discourage large payroll expansions financed via credit. Public sector pay restraint also exerts influence: government budgets under pressure lead to modest or delayed wage awards in healthcare, education and public administration, setting a broad benchmark that private employers often consider when planning their own pay reviews.
 
Labour Market Dynamics and Productivity
The UK labour market, while still relatively tight compared to pre-pandemic years, shows signs of cooling. Unemployment has edged higher from record lows, and the number of job vacancies has fallen from peak levels. As vacancy growth slows, the intense competition for workers that fuelled rapid pay rises subsides. Employers now face somewhat larger applicant pools for many roles, reducing upward pressure on salaries. Sectoral variations remain: industries with acute skill shortages—such as specialised engineering or digital roles—may continue to offer stronger increases, but these represent a smaller share of total employment. In lower-skilled or routine roles, a deeper labour supply (including returnees to the workforce and switching between sectors) tempers wage competition.
 
Moreover, productivity growth has not surged in many areas after the pandemic; firms lacking clear efficiency gains are reluctant to commit to higher wages they cannot offset through greater output. Instead, companies often invest in selective bonuses, one-off payments or non-wage benefits—flexible hours, training opportunities, or enhanced benefits packages—to retain key staff without embedding permanent cost hikes. The rise of remote and hybrid working also shifts negotiation dynamics: some workers accept slower base pay growth in exchange for flexibility, while employers reallocate resources toward technology or wellbeing initiatives rather than across-the-board salary increases.
 
Outlook and Policy Challenges
 
Looking ahead, pay growth in the UK is likely to remain moderate until clearer signs of sustained demand recovery and productivity improvements emerge. If consumer confidence strengthens—buoyed by easing inflation or stronger wage growth in some segments—and business investment picks up, employers may revisit pay strategies. However, risks persist: global economic uncertainties, geopolitical tensions and domestic fiscal constraints could keep firms cautious. Policymakers face a delicate balancing act: stimulating demand without inflaming inflation, and encouraging investment in productivity-enhancing measures. Measures to support training, innovation and infrastructure could, over time, help firms generate higher output per worker, underpinning healthier wage growth. But such structural improvements take time.
 
Labour shortages in niche skills may trigger targeted pay increases, yet their overall effect on aggregate pay growth will be limited unless wider economic momentum returns. Meanwhile, continued monitoring of unemployment trends, vacancy levels, inflation expectations and corporate profitability will guide both business and monetary policy decisions. For workers, slower nominal pay increases mean real income gains depend heavily on the pace of inflation decline; if living costs remain elevated, households may feel the pinch despite modest pay rises. Ultimately, the interplay of economic demand, cost pressures, productivity developments and policy settings will determine when and how pay growth rebounds to more robust levels.
 
(Source:www.businesslive.co.za)