Daily Management Review

With Customers Shifting To Larger Devices, Slow Sale For Apple iPhone 12 Mini Indicated


Industry data provider Counterpoint said on Tuesday that during the first half of January, the sale of new iPhone 12 mini from Apple accounted for just 5 per cent of the total sales of the company in the United States/. This data further indicated muted demand of the the new smaller version of the devices of the company.
With customers choosing to view more video and content on-the-go and gobble up more of the visually rich social media platforms like Facebook, Instagram, Tiktok and Snapchat, users of smartphones have consequently switched to larger devices in recent years.
The slow demand for the smaller iPhone 12 and 12 mini could prompt Apple to discontinue production of the mini in the second quarter, J.P. Morgan analyst William Yang said in a note last week.
“The product mix adjustment is well expected by investors and should not be a negative surprise,” Yang added.
No comment on the report was available from Apple.
Last year, smaller variant of the iPhone 12 model was launched by the company but compared to the high-end iPhone 12 Pros and the older iPhone 11s, the demand for the smaller smartphones appears to be weaker.
“This is in line with what we’re seeing in the broader global market, where screens under 6.0″ now account for around 10% share of all smartphones sold,” Counterpoint analyst Tom Kang said.
Last year, shipping for the range of its iPhone 12 phones was made by Apple a number of weeks later than it usually does. But there was higher demand especially from China for the expanded number of models and new look phones launched to benefit from the pent-up demand for upgrades from customers.
$65.60 billion in quarterly revenue from its iPhones business was reported by the Cupertino, California-based company last month which beat its own record that it had set three years ago.