Daily Management Review

ZTE to launch Nubia brand in India


Chinese smartphone maker ZTE is the new entrant in the crowded smartphone market in India.

ZTE to launch Nubia brand in India
Chinese smartphone maker ZTE is planning to launch its Nubia brand of smartphones in India in an exclusive partnerwhip with Amazon India.
The sub-brand of ZTE is already available in China along with the more popular Z9 brand, which offers zero bezel design, GSM Arena noted. An earlier report also suggested that the company plans to launch ZTE Nubia Z9 Mini, which was launched in China along with ZTE Z9 Max. The company might bring the entire Z9 line, which also includes the Z9 and the Z9 Max in a phased way, according to reports.
Nubia Z9 Mini is estimated to be priced at around ₹16,000 and will fight it out with ASUS ZenFone 2, OnePlus One, and Xiaomi Mi 4 in the Indian market. The Mini has 5-inch display with 1920x1080 pixels resolution. The phone currently comes with 2GB RAM and 16GB internal storage expandable up to 128GB. The smartphone runs on Android 5.0.2 Lollipop OS. The smartphones will be exclusively available through Amazon India through pre-booked flash selling method which was a popular method of selling phones, especially when Xiaomi partnered with online retailer Flipkart.

Chinese smartphones have been getting warm reception in India. Unlike the developed countries, where consumers prefer to stick on with the brand that they have used throughout, the consumers in developing world are known to easily adopt new technologies and new market entrants. Already Huawei and Xiaomi have launched and established a good presence in India. There is also rumors that Chinese smartphone maker Meizuwill debut in India with its M1 Note smartphone. Huawei and Xiaomi have their respective exclusive brands for India called Huawei Honor Bee and Xiaomi Mi 4i, respectively. Both the smartphones were made available through an exclusive partnership with Flipkart.
ZTE already has launched its Skate brand in India. The company also plans to invest in the country. ZTE's software arm, ZTEsoft, plans to invest Rs 600 crore in smart city projects in India over a period of 5 years, according to ZTEsoft International CEO Ben.