Daily Management Review

iPhone brought Apple $ 760 billion in revenue over 10 years


Apple's revenue from iPhone sales totaled $ 760 billion for 10 years, according to Strategy Analytics’ study.

For 10 years since the first iPhone was released, Apple has sold about 1.2 billion smartphones, says Strategy Analytics according to a report. The total revenue amounted to $ 760 billion.

"Revenue continues to grow, and we forecast that by the end of 2018 iPhone will become the first smartphone in the world with sales volume of $ 1 trillion," said the company’s director.

The research company notes that iPhone remains a very popular device in almost all major countries except China and India, as smartphones of cheaper Chinese brands reign these markets.

However, the first assembled in India iPhone recently appeared in the Indian market. Apple lays its hopes on the relatively low price of these devices: it should help strengthen the brand in the promising country.

In addition, Apple wants to open branded stores in the largest cities of India, as well as to create an extensive network of independent resellers and application development centers optimized for the Indian market. Now, Apple’s market share in India does not exceed 3%, and the main its competitor is Samsung Electronics - 24%.

According to some reports, Apple presented an extensive list of claims to the authorities of India, including exemption from taxes on the import of components and equipment for 15 years. The Taiwanese company Wistron will be engaged in assembling phones in the capital of Karnataka in the state of Bangalore.

The company shipped 2.5 million iPhone smartphones to India in 2016. It was the best year for Apple in terms of sales and profits, yet the firm took only 10th place among suppliers in the quarter by December, says Counterpoint Research. Deliveries to India occupy less than 2% of the total volume of Apple. The company expects that by 2020 it will be able to sell about 750 million smartphones in India.

Now, public expects presentation of new Phone 8. However, it may well be so that users can face deficit of the new gadget. This the summer, Wall Street Journal reported that Apple faced unforeseen difficulties in assembling smartphones of the new version.

As a result, the production schedule for new smartphones moved for a month, and Apple's contractor Foxconn Technology Group, which assembles the devices, had to increase production capacity at the plant in China's Zhengzhou.

However, as the newspaper notes, this may not be enough to supply retailers with the necessary number of devices on time. Apple and Foxconn did not comment on this information.

source: wsj.com

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