Daily Management Review

AMS Plans To Explore Sensor Market Space For Self-Driving Cars


In a bid to expand, the sensor supplier for Apple’s phone is now eyeing the autonomous vehicle industry.

AMS is a chipmaker from Austria which is mostly recognised as a sensor-supplier for iPhone X of Apple, whereby the company has plans of expanding into sensor manufacturer of “self-driving cars” which is a “fast-growing business” sector.
Moreover, the company is already into the development of sensors that help in road mapping, besides controlling “gear shifters and chassis in autonomous vehicles”. The C.E.O Alexander Everke said:
“Attractive demand for our automotive solutions continues across product lines”.
Furthermore, Everke also informed that AMS is collaborating with “a global pioneer in autonomous driving platforms” while the catching the attention of “other industry players” interested in “in-cabin monitoring solutions”. However, Reuters report that the fitting “global pioneers” could be among “Alphabet Inc’s self-driving unit Waymo, General Motor’s Cruise and some German carmakers such as VW’s (VOWG_p.DE) Audi”.
Although, the company did not disclose the amount of revenue generated from its automotive arm, but in the first 6 month’s 27% sale was made up of “its automotive, industrial and medical businesses’”.
Multiple sensors are required in order to mimic a person’s experience perceived by various senses at work while driving a car, while the visionary sense plays a vital role. While analysts see AMS’ scope in developing “sophisticated sensor packages”. AMS plans on exploring “super-fast and power-effective laser diodes” which are found in “light detection” and self-driving cars’ technology, whereby called “VCSELs for automotive Lidar”.
The market space of Lidar is a limited area as of now which touches upon “unmanned aerial vehicles, military and engineering applications”, while there are expectation of the same sector to see a rapid growth in the coming two decades’ time, thinks the “Liberum analysts”.
Moreover, Everke also stated that AMS is conducting talks with a manufacturer, which are in “advanced” stage, for “new sensors” capable of detecting if the “driver’s hand was on the steering wheel or not”. According to the C.E.O, who sees “interesting market opportunities for this function”:
“More so as we do see potential for this functionality to become mandatory to regulation.”