Daily Management Review

Agreement Reached Between Groupe Rocher And Arbonne International To Acquire The Later


02/02/2018




Groupe Rocher has completed a definitive agreement to take over Arbonne International, the former announced on Friday. Arbonne International is engaged in business of direct selling of botanically based beauty, nutrition products and personal care.  Groupe Rocher intends to balance and expand its portfolio comprising of strong brands and wants to achieve its objectives for growth specifically outside the euro area and this deal would help the company achieve them
 
Irvine, California is the headquarters of Arbonne International, a subsidiary of holding company is Natural Products Group (NPG). A personal care brand – Nature’s Gate, is also part of the purchase and is also owned by NPG. The revenues form sale for Arbonne is of 550 million dollars (450 million euros) and the company has four integrated distribution sites and one production unit.
 
The target company has about 800 employees and along with more than 250,000 active independent consultants contributing to the global exposure of the Arbonne brand. For example, its product vegan, gluten – a botanically based product, and its other GMO-free products are well known brands in the United States, Canada, United Kingdom, Australia, New Zealand, Taiwan and Poland.
 
The acquisition was also based on some degree of commonality between the two companies. The companies claimed that they were bound by a strong commitment to sustainability, offering a large range of natural products and share the same ideas and ideals about creating and sustaining strong brands. The strength and variety in the consumers, suppliers and partners of Groupe Rocher is also expected to benefit Arbonne.
 
Bris Rocher, CEO of Groupe Rocher, stated: "This acquisition will be a real asset that will enable us to strengthen our positioning in the direct selling channel, which has seen an upturn over the past few years. We also have a heritage of providing employment opportunities —dating back to my grandfather, our founder, Yves Rocher, who cared deeply about providing employment since he started his business. This, combined with our direct selling know-how, should foster company growth and longevity."
 
Said, Kay Zanotti, CEO of Arbonne: "We share with Groupe Rocher commitments to pure, botanically based products and sustainability, as well as a long-term business vision that is grounded in family values. We are particularly pleased with Groupe Rocher's keen appreciation of the many benefits of the direct selling model in providing flexible income opportunities, and a positive community of professional growth for individuals."
 
In addition to owning another strong brand in its portfolio, Groupe Rocher would also be benefitted in increasing its direct selling model by Arbonne which had seen recent investments in digitization of its direct selling network. For Groupe Rocher, the transition to "social selling" form traditional selling would be facilitated by the state-of-the-art IT platform of Arbonne, which is already in place with the later.  
 
The value of the acquisition was not released.
 
(Source:www.prnewswire.com)






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