Daily Management Review

Amazon Hits the Record of Orders per Second


07/17/2015


Amazon’s user ordered on 398 products per second during the Prime Day, on which the online retailer held a sale in honor of his 20th birthday. This is stated in a press release on the results of the advertising campaign, which took place on July 15.



Amazon Hits the Record of Orders per Second
The materials of the Amazon states that the retailer's sale of Prime Day turned out to be 18% more than during the "Black Friday" in 2014. Compared to July 15 last year, growth in orders in the Amazon totaled 266%.

In total, buyers in the countries where the program from Amazon Prime cost $ 99 a year, ordered 34.4 million products during the sale. The number of users, joined the program Prime per day, was the highest in the history of Amazon.

Meanwhile, many users expressed strong dissatisfaction with Amazon’s action in social networks, points Time. In particular, they complained there was not enough goods with reduced prices to go round. In addition, users have been disappointed by discounts on useless products, writes TJournal.

In early July, the company announced its intention for holding an analogue of Black Friday (the day when the United States begins the season of Christmas and New Year sales after Thanksgiving). The promo was carried out in nine countries (USA, UK, Spain, Japan, Italy, Germany, France, Canada and Austria) and was available for the users of the program Prime.