Daily Management Review

App Annie: 200B hours spent in applications during COVID-19 confinement restrictions


Analysts at App Annie found that the time spent in mobile applications grew by 40% in the second quarter, which saw the peak of quarantine measures in many countries. In average, over the month of this quarter, users from all over the world spent a record 200 billion hours in various applications.

In the second quarter, due to the COVID-19 pandemic, the amount of time spent by users in applications increased by 40% compared to the same period last yearб analytical company App Annie reports. The average amount of time per month spent by users around the world in applications reached a record 200 billion hours.

“While some markets, such as China and South Korea, have begun to recover from COVID-19, markets such as India, Brazil, and Russia continue to work to control the pandemic,” the authors note.

“This substantial growth has been fueled by social distancing and quarantine measures taken around the world to combat the spread of the coronavirus. As countries begin to ease restrictions, application developers will need to effectively support presence of their mobile applications in the lives of users,” the report said.

Over the quarter, users around the world downloaded 34.5 billion applications, most of them - about 25 billion - were downloaded in the Google Play application store (10% more than a year earlier), another 9.3 billion fell on the iOS platform (20% more). 

In the second quarter, users spending in applications also turned out to be record-breaking, reaching $ 27 billion in the world as a whole. IOS gadgets are in the lead here - users spent $ 17 billion on them (15% more than a year earlier), $ 10 billion was spent on Google Play (25% more than in the second quarter of 2019).

As for the categories of applications, the most downloaded applications were from the categories “games”, “tools” and “entertainment” on Google Play around the world; for the iOS - in the categories “games”, “photos and videos” and “entertainment”.

source: appannie.com