Daily Management Review

Apple regains global leadership in smartphone sales


Research company Gartner has published statistics on the global smartphone market, according to which in the fourth quarter of 2020 the American corporation Apple has climbed to the first place by the number of devices sold. For the first time since 2016, Apple managed to overtake Samsung and Huawei in this indicator, according to the report.

Apple sold nearly 80 million smartphones in the fourth quarter of last year. Thus, the company's share of the global market rose to 20.8%. Gartner believes that such dynamics was due to the release of the iPhone 12 and iPhone 12 mini with 5G support.

Second place went to South Korea's Samsung with 62.11 million smartphones sold and a market share of 16.2%. The third place went to China's Xiaomi, which sold 43.43 million devices and took 11.3% of the global market. 

The top five global leaders also included OPPO and Huawei, whose sales fell sharply due to the imposition of sanctions by the United States.

In general, global smartphone sales in the fourth quarter of last year declined by 5.4%, the fall for the whole of 2020 reached 12.5%, according to Gartner. Experts attribute this dynamic to the coronavirus pandemic and failures in the global supply chain.

source: gartner.com