Daily Management Review

China Exclusive Alibaba's spending list offers rare consumer insight


01/27/2016


In an exclusive report, the Alipay data reveals the spending habits of Chinese consumers for the year of 2015.



Shangai’s people were most active as Chinese “online spenders” in the year of 2015. The “largest online payment platform” named Alipay released a review of the last year’s “spending habits”, whereby it also offers an “unprecedented insight into consumer habits” which consists of the “668 million internet shoppers” of the country.
 
According to the report of Ant Financial, in comparison to “any other provincial-level region”, the Shanghai residents spent the most, whereby the individual spending average amounts to “104,155 yuan (15,877 U.S. dollars)”. Ant Financial provides “financial service” and is affiliated to Alibaba which is among the giant e-commerce of China besides being the “operator of Alipoy”.
 
In the second spending rank comes the Zhejiang Province, whereby the individual spending average equals to 94,192 yuan, while Beijing follows Zhejiang province closely for the same lined up by “the eastern coastal provinces of Jiangsu and Fujian”. However, a notable change perceived among the Chinese buyers was the shift from “credit card wallet” to cellphone transactions.
 
Surprisingly, the spenders who use the mobile transaction more regularly live in the “less developed western China”. Moreover, as per Tibetans transactions conducted through Alipay, “83.3 percent” were via mobile, marking the highest shopping trend through mobile in the country. Following in the footsteps of Tibet, other provinces like “Guizhou, Gansu, Shaanxi and Qinghai” retained their percentage over seventy eight.
 
The reason such shift could be that smart phones have become quite affordable, besides being a convenient multi tasker in comparison to computers; thus mobiles have turned out to be “the access point for the rural west's recent e-commerce boom”. However, the top five position in this trend were retained by “more developed cities” of the eastern provinces like “Guangdong, Zhejiang, Jiangsu, Shanghai and Beijing”, stated the report.
 
On the food and dining’s front, the report reveals that on an average spending of “36 yuan per transaction”, the most sold products in the last year were eateries’ “set meals” besides “chicken with rice”. Moreover, almost seventy eight percent of the “Alipay's money management tool” of the 2015 were born either in the 1980s or in the 1990s, whereby showing that young generation of China are interested in managing their money through “digital means”.
 
In fact, one out five Alipay finance management tool’s users were students from the age group of “18 to 22”.
 
With a “14.4 percent Alipay's financing tool users” from the rural China, finance market is gaining its digital demand even in those areas. Giving a glimpse in to the overseas buying habits of China, the report reveals:
“The average individual price for products bought overseas was 844 yuan and 72 percent of the consumers who shopped overseas via Alibaba were females. China has witnessed rapid growth in e-commerce, with online sales estimated to exceed 18 trillion yuan in 2015, according to the Ministry of Commerce. Alibaba enjoyed the success of Single's day, the world's largest online shopping festival, on Nov.11, 2015, smashing sales records after revenue for its Tmall marketplace totalled 91.2 billion yuan, up 60 percent from 2014”.







References:
http://news.xinhuanet.com/