Daily Management Review

CrossFit CEO quits after comments about Floyd


CrossFit founder Greg Glassman stepped down as CEO after losing the partnership with the Reebok brand and affiliated gyms due to his Twitter post joking about African-American George Floyd murdered in the U.S.

Offutt AFB
Offutt AFB
Earlier, the Institute for the Evaluation and Measurement of Health Indicators (IHME), which monitors the situation with the coronavirus infection COVID-19, issued a statement entitled "Racism is a public health problem," in response to Glassman’s Twitter message: "This is Floyd-19." After that, Reebok, which is the title sponsor of CrossFit Games and the copyright holder for CrossFit clothes and shoes, decided to break off relations with the company. Glossman apologized for the message. Later, BuzzFeed News published an audio conference in Zoom where Glassman said that there was no systemic racism in the United States and that no community really mourned Floyd.

“I'm stepping down as CEO of CrossFit, Inc. and I decided to retire. On Saturday, I created a split in the CrossFit community and unintentionally injured many of its members. Since I founded CrossFit 20 years ago, it has become the largest network of gyms in the world... I can’t allow my behavior to get in the way of the missions of the head office and branches, "said Glassman in a statement posted on the network’s website.

The executive director of the company will be Dave Castro.

source: nytimes.com