Daily Management Review

Crowdsourcing alienates middle managers


04/07/2015




Thanks to new-era technology startups, middle management is becoming a thing of the past.
Increasingly, crowdsourcing technologies have taken the place of middle managers in smart companies that detest redundancy of any sort. Today companies are accepting these software as a better way to gather information and communicate ideas to their developers and engineers.

New SAAS technologies allow communication in both ways. Open surveys and crowdsourcing information allow senior managers an unbridled insight into the ways of working of their developers and coders. With more and more companies lapping up these technologies and favoring leaner way of management, the erstwhile domain of middle managers is eroding away.

Harvard Business Review has gathered data from the most unengaged and uncommitted employees from more than 320,000 employees in a variety of organizations. The employees whose engagement and commitment scores were in the bottom 5% were then identified. All the employees thus identified had a college degree, but not a graduate degree. They had five to 10 years’ tenure, worked as mid-level managers and received a fair performance rating. These identified middle managers were typically overworked and perceive their organization as inefficient. They consider their distinctiveness to be undervalued in the company and in general do not feel valued or appreciated. This rank of managers are numbered 10.8 million in the US alone, according to the Bureau of Labor Statistics. They are in general considered vestigial and an effect of organizational bloat.

Even as the resentment of middle managers continue, the general work atmosphere is going through a paradigm shift. With crowdsourcing allowing ideas to be channelized easily to the decision-taking senior managers, implementation of these ideas become easy. Mobile apps which allow crowdsourcing are also changing the way employees work. Ubertesters, an app devised to quickly send mobile apps right to beta testers for software testing, is one such crowdsourcing app that opens up the traditional workspace and challenges the traditional system of getting work done.

A buzzword that crowdsourcing represents is collective intelligence. To completely harness the collective intelligence in a company, it needs to be agile. Hence the trend of easy adaptability from midsize and larger companies. By making the workplace more democratic and assigning the right appreciation to the right employee, crowdsourcing really allows us to envisage a more Utopian work life. Office politics and favoritism could be nipped out early in such a system where data overrules any verbal agreement.
 
 
 
 






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