Daily Management Review

'Dawn' - New Convertible From Rolls Royce Unveiled


'Dawn' - New Convertible From Rolls Royce Unveiled
Tipped to be "the quietest open-top car ever made", Dawn, the new convertible from Rolls-Royce inspired by a nameplate delivered to customers for a four-year stretch in the 1950s, is available for sale.

With the introduction of the Rolls-Royce Dawn convertible, the company claims to be paying homage to the Silver Dawn — a name applied to 28 vehicles from 1950 to 1954.

The powerful engine of the convertible consisting of .6-liter, 12-cylinder engine with twin superchargers and an 8-speed transmission is being hailed as the fastest in the convertible class by the company.
Silver Dawn, the first Rolls-Royce to be made with a factory-built body designed by Park Ward, is the inspiration for the new convertible, say company communiqués.

With a combined fuel economy in the city and highway is 19.9 miles per gallon, the Dawn would be able to go from 0 to 160 in 4.9 seconds aided by 563 horsepower and 575 pound-foot of torque, with a top speed of 155 miles per hour. The four-seat ultra luxury vehicle weighs5,644 pounds. The car has a wheelbase of 10.2 feet and is 17.3 feet long, 6.4 feet wide and 4.9 feet high.

The company issued a 20-page press release that mostly talked about the vehicle's design and performance.

"The name ‘Dawn’ perfectly suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins," says the press release.
The company hopes that the Dawn would be able to attract those customers who have a more modern approach to car ownership to the 111-year old brand.

"It's a driver's car and we believe that we are reaching out to customers that may have perceived a level of opulence and formality with previous Rolls-Royces," he said. "It is about connecting to younger aspirations," Giles Taylor, Director of Design for Rolls-Royce told Reuters.
The company claims to be proud of the almost masculine look of the vehicle whilst the “bold sweeping shoulder line becomes more sensuous as it flows over the swell of the rear wheels, accommodating a wider track”.

The convertible top is almost soundless as it retracts to neatly stow behind the open-pore wood deck just aft of the rear seats. The inside of the convertible is also adorned with the same luxurious appointments and technology as Wraith and Ghost. There is ample room for long legged passengers even in the back seat.

The company has already begun accepting orders for the new convertible. Company sources were quoted by the media in May, when the company started taking the orders as “orders beyond our expectations". Company sources also said that in the near future one can also expect more colours for the convertible.
 (source:www.usatoday.com , www.ft.com & www.reuters.com)