Daily Management Review

European Breweries To Up Their Brewing Innovation Amid Green Legislations


06/04/2019


As the customers turn towards responsible drinking and the regulatory body continue to introduce environmental laws, the Breweries in Europe sees being “pro-active” is the way to go.



Brewers of Europe feel that they might have to present the environmental impact along with their beer’s taste to their customers as the pollution regulations are tightening in Europe.
 
The EU has enforced “waste management laws” while banning “single-use plastics” over the last twelve months. Moreover, the watchdogs have also set a limit on CO2 emissions of trucks. In fact, this stance was strengthened by the victory of Green parties in “last month’s European Parliament election”.
 
During the “Brewers of Europe Forum” which took place in Antwerp, the chief executive of Heineken, Jean-Francois van Boxmeer said:
“The changing political landscape is forcing us to think there will be a stronger push for topics like climate change”.
 
The gathering comprised “1,000 beer specialists”, wherein the brewers remarked that they needed an innovative breakthrough to keep up with these “new demands and the targets they have set for themselves”. Carlsberg is the Danish brewer that has put forward “green objectives” like slashing down CO2 emissions to zero besides reducing fifty percent of its water consumption by 2030 with immediate gaol being 2022. In the words of the company’s C.E.O, Cees ‘t Hart:
“The biggest thing for us now as a new challenge is how do we make it sustainable”.
“We know how to reduce further. What we don’t know is how we go from 2022 to 2030”.
 
Van Boxmeer’s company has announced “new targets” for water consumption in March, while the work on packaging still remained as it contributed to 36% of its carbon footprints. In Van Boxmeer’s words:
“We have to deliver a lot more on the 36 percent ... That is perhaps one of the most technically challenging things we have to do”.
 
Asahi Breweries of Japan is a “relative newcomer” on the European market, which considers that innovation will need to deliver beyond “new brand variants”. Paolo Lanzarotti, the Head of Central European Operations at Asahi, said:
“Beyond the liquid, we’re going to see innovation in the areas of pouring technology and packaging. There will be very important changes coming from that direction”.
 
The “zero and low alcohol beers” are increasingly gaining popularity, whereby underscoring the broad public health awareness of responsible drinking which is also profitable to the breweries. Likewise, the industry oh breweries have to deal with “potential legislation” like “minimum pricing”. And Van Boxmeer added:
“It is very important to be pro-active... before you get badly legislated”.
 
 
References:
reuters.com







Science & Technology

China's first solar power molten salt plant sets record

WSJ announces imminent start of Boeing 737 MAX flight tests

Study: Machine learning is five times more harmful for the environment than a car

Would Singapore Be The First One To Bring Lab Grown Shrimps To The Global Market?

Apple Patents A ‘Foldable Screen’ For Creating Foldable iPhones

Research Shows Air Pollution Causing Birth Defects

Microsoft tells about operating system of the future

Study: Third of US kids wake up at night to check their smartphones

Deepfake AI Technology Used By Researchers To Bring Mona Lisa ‘To Life'

China is developing technology to capture greenhouse gases

World Politics

World & Politics

Former UEFA President detained to testify in a corruption case

Iranian Foreign Minister urges other countries to abandon the dollar

The EC recommends starting penalty procedure against Italy

European Breweries To Up Their Brewing Innovation Amid Green Legislations

‘Frequent’ Shootings Causes China To Issue Travel Advisory Against US To Its Citizens

Facebook’s appeal to stop ECJ data case rejected in Irish Supreme Court

Trump: Japan to buy 105 F-35 fighters from the USA

Theresa May to resign on June 7